The Essence of Who We Are

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9783639020120: The Essence of Who We Are

Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general.

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About the Author:

Dr. Philip Aust is an Assistant Professor at Kennesaw State University. He has authored and co-authored articles published in such journals as Communication Studies, Basic Communication Course Annual, and Communication Teacher. He regularly conducts communication consultations for profit and non-profit Atlanta, Georgia-based companies.

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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | Communication Values as Indicators of Organization alIdentity: A Method for Assessment and Its Application in a Case Study | Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general. | Format: Paperback | Language/Sprache: english | 225 gr | 164 pp. Bookseller Inventory # K9783639020120

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Book Description VDM Verlag Aug 2008, 2008. Taschenbuch. Book Condition: Neu. Neuware - Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general. 164 pp. Englisch. Bookseller Inventory # 9783639020120

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Book Description VDM Verlag Aug 2008, 2008. Taschenbuch. Book Condition: Neu. Neuware - Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication's role in projecting and maintaining the modern organization's identity. This book offers a revised definition of OI emphasizing a company's communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United's OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general. 164 pp. Englisch. Bookseller Inventory # 9783639020120

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Book Description VDM Verlag Dr. Mueller e.K., Germany, 2008. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Organizational Identity (OI) has traditionally been defined as those core, distinctive, and enduring features unique to an institution; however, advances in organizational research prompt a reconceptualization of OI in light of communication s role in projecting and maintaining the modern organization s identity. This book offers a revised definition of OI emphasizing a company s communicated values as central to its identity. The author then develops and applies a method for OI assessment in a case study examining the first five years of a fledgling organization: The United Church of God, an International Association. Results of a longitudinal study indicate that United generally projects a similar value pattern from 1995-2000 with slight variation. Based on these results, three findings are advanced regarding United s OI. The implications of this study are addressed in terms of what they mean for United and for OI inquiry, in general. Bookseller Inventory # AAV9783639020120

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