Media Convergence and Digital News Services: - Adding value for producers and consumers.

 
9783639105322: Media Convergence and Digital News Services: - Adding value for producers and consumers.
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Media technology has over the past few decades increasingly found a central place in our every day life. People use media technology such as the TV set, the computer, the radio and the mobile phone to find information and to be entertained in all walks of life. Many of these media technology devices have developed to become more alike in the sense that they can handle the same kind of content using standardized formats. Such merging of technological capabilities in devices is one example of media convergence. This book is based on a doctoral thesis with the same name. The main aim of this book is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested. Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies¿ ventures into the use of moving images, and the newspaper companies¿ strategies for a future epaper edition.

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About the Author:

Ester Appelgren (1977) holds a Ph.D. degree in Media Technology and Graphic Arts from the department Media Technology and Graphic Arts, CSC, KTH The Royal Institute of Technology in Stockholm, Sweden. She also holds a Tech. Lic in Media Technology and a M.Sc. degree in Mechanical Engineering from KTH. She currently works as a market analyst.

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Book Description Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | - Adding value for producers and consumers. | Media technology has over the past few decadesincreasingly found a central place in our every daylife. People use media technology such as the TV set,the computer, the radio and the mobile phone to findinformation and to be entertained in all walks oflife. Many of these media technology devices havedeveloped to become more alike in the sense that theycan handle the same kind of content usingstandardized formats. Such merging of technologicalcapabilities in devices is one example of mediaconvergence. This book is based on a doctoral thesiswith the same name. The main aim of this book is toassess how the views and strategies of newspapercompanies concerning media convergence correspondwith the opinions and views concerning convergence oftheir audience. In order to discuss this, seven typesof media convergence are suggested. Furthermore, thethesis explores how the newspaper industry isrelating to the processes of convergence, using twoexamples: newspaper companies ventures into the useof moving images, and the newspaper companies strategies for a future epaper edition. | Format: Paperback | Language/Sprache: english | 150 gr | 220x150x5 mm | 100 pp. Seller Inventory # K9783639105322

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Book Description VDM Verlag, Germany, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Media technology has over the past few decades increasingly found a central place in our every day life. People use media technology such as the TV set, the computer, the radio and the mobile phone to find information and to be entertained in all walks of life. Many of these media technology devices have developed to become more alike in the sense that they can handle the same kind of content using standardized formats. Such merging of technological capabilities in devices is one example of media convergence. This book is based on a doctoral thesis with the same name. The main aim of this book is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested. Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies ventures into the use of moving images, and the newspaper companies strategies for a future epaper edition. Seller Inventory # AAV9783639105322

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Book Description VDM Verlag. Paperback. Condition: New. 100 pages. Dimensions: 8.5in. x 5.9in. x 0.4in.Media technology has over the past few decades increasingly found a central place in our every day life. People use media technology such as the TV set, the computer, the radio and the mobile phone to find information and to be entertained in all walks of life. Many of these media technology devices have developed to become more alike in the sense that they can handle the same kind of content using standardized formats. Such merging of technological capabilities in devices is one example of media convergence. This book is based on a doctoral thesis with the same name. The main aim of this book is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested. Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies ventures into the use of moving images, and the newspaper companies strategies for a future epaper edition. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783639105322

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