The Transformation of Marketing and Business Organisation: 19th Century Europe

 
9783639111811: The Transformation of Marketing and Business Organisation: 19th Century Europe

The book describes the transformation of marketing functions in Europe during the 19th century through the analysis of a large number of business cases. It describes the change from traditional forms of commercial organisation, such as the merchant system and local distribution networks, into new forms of direct marketing and distribution. In the new firm, the entrepreneur took decisions on both the production and the commercialisation phases of the business and introduced new marketing methods such as branding, and direct promotion. The book highlights the factors that fostered the change by looking at impact of socio-economic conditions in which firms operated, but it also looks at the role of product innovation in encouraging entrepreneurs to explore new marketing frontiers. The process of transformation is described through the main steps that took place at different times across countries and sectors, and it is illustrated in its core patterns.

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About the Author:

Valentina gained her Ph.D. in Economic History from the European University Institute (Florence, Italy) and currently works for the Financial Times in London.

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Valentina, Romei
ISBN 10: 3639111818 ISBN 13: 9783639111811
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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | 19th Century Europe | The book describes the transformation of marketing functions in Europe during the 19th century through the analysis of a large number of business cases. It describes the change from traditional forms of commercial organisation, such as the merchant system and local distribution networks, into new forms of direct marketing and distribution. In the new firm, the entrepreneur took decisions on both the production and the commercialisation phases of the business and introduced new marketing methods such as branding, and direct promotion. The book highlights the factors that fostered the change by looking at impact of socio-economic conditions in which firms operated, but it also looks at the role of product innovation in encouraging entrepreneurs to explore new marketing frontiers. The process of transformation is described through the main steps that took place at different times across countries and sectors, and it is illustrated in its core patterns. | Format: Paperback | Language/Sprache: english | 382 gr | 220x150x14 mm | 276 pp. Bookseller Inventory # K9783639111811

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Romei Valentina
Published by VDM Verlag Jan 2009 (2009)
ISBN 10: 3639111818 ISBN 13: 9783639111811
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Book Description VDM Verlag Jan 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - The book describes the transformation of marketing functions in Europe during the 19th century through the analysis of a large number of business cases. It describes the change from traditional forms of commercial organisation, such as the merchant system and local distribution networks, into new forms of direct marketing and distribution. In the new firm, the entrepreneur took decisions on both the production and the commercialisation phases of the business and introduced new marketing methods such as branding, and direct promotion. The book highlights the factors that fostered the change by looking at impact of socio-economic conditions in which firms operated, but it also looks at the role of product innovation in encouraging entrepreneurs to explore new marketing frontiers. The process of transformation is described through the main steps that took place at different times across countries and sectors, and it is illustrated in its core patterns. 276 pp. Englisch. Bookseller Inventory # 9783639111811

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Romei Valentina
Published by VDM Verlag Jan 2009 (2009)
ISBN 10: 3639111818 ISBN 13: 9783639111811
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Book Description VDM Verlag Jan 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - The book describes the transformation of marketing functions in Europe during the 19th century through the analysis of a large number of business cases. It describes the change from traditional forms of commercial organisation, such as the merchant system and local distribution networks, into new forms of direct marketing and distribution. In the new firm, the entrepreneur took decisions on both the production and the commercialisation phases of the business and introduced new marketing methods such as branding, and direct promotion. The book highlights the factors that fostered the change by looking at impact of socio-economic conditions in which firms operated, but it also looks at the role of product innovation in encouraging entrepreneurs to explore new marketing frontiers. The process of transformation is described through the main steps that took place at different times across countries and sectors, and it is illustrated in its core patterns. 276 pp. Englisch. Bookseller Inventory # 9783639111811

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Romei Valentina
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ISBN 10: 3639111818 ISBN 13: 9783639111811
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Book Description VDM Verlag Jan 2009, 2009. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - The book describes the transformation of marketing 276 pp. Englisch. Bookseller Inventory # 9783639111811

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Romei Valentina
Published by VDM Verlag (2009)
ISBN 10: 3639111818 ISBN 13: 9783639111811
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Book Description VDM Verlag, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. The book describes the transformation of marketing functions in Europe during the 19th century through the analysis of a large number of business cases. It describes the change from traditional forms of commercial organisation, such as the merchant system and local distribution networks, into new forms of direct marketing and distribution. In the new firm, the entrepreneur took decisions on both the production and the commercialisation phases of the business and introduced new marketing methods such as branding, and direct promotion. The book highlights the factors that fostered the change by looking at impact of socio-economic conditions in which firms operated, but it also looks at the role of product innovation in encouraging entrepreneurs to explore new marketing frontiers. The process of transformation is described through the main steps that took place at different times across countries and sectors, and it is illustrated in its core patterns. Bookseller Inventory # KNV9783639111811

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