To compete successfully in today┐s global market environment, extant literature and research have acknowledged that it is becoming increasingly important and indispensable for organizations to complete an analysis and identification of stakeholder groups. Historically, the common managerial approach to stakeholder understanding was to simply forecast their actions either from a senior leadership view or independent consultant┐s perception and to adopt a defensive position, rather than trying to strategically manage and understand the stakeholder actions. The methodology utilized in this research is a modified version of the multi-source performance feedback tool. The purpose in utilizing this method of analysis is to focus on the primacy of each stakeholder group┐s perception of the other interested stakeholder groups vis-Ó-vis, levels of power and influence, and their effect on organizational policies, programs, and procedures.
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Dr. Dan Kipley is an Asst. Professor at Azusa Pacific University in Southern California and an author of several books. He received his DBA in Strategic Management from Alliant International University in San Diego, CA. and has published extensively in various scholarly journals in the fields of for-profit and not-for-profit strategic management.
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