Consumers and Cross-Cultural Values: A Reception Analysis of Selected Commercials on Ethiopian Television Amharic Program

 
9783639185621: Consumers and Cross-Cultural Values: A Reception Analysis of Selected Commercials on Ethiopian Television Amharic Program

Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers'behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making.

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About the Author:

Yonathan Alemu teaches Journalism at University of Gondar in Ethiopia. He has earned his B.A degree in Foreign Languages and Literature and M.A degree in Journalism and Mass communication from Addis Ababa University. His research interests include Communication,Culture and Society.

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Alemu, Yonathan
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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | A Reception Analysis of Selected Commercials on Ethiopian Television Amharic Program | Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers''behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making. | Format: Paperback | Language/Sprache: english | 76 pp. Bookseller Inventory # K9783639185621

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Book Description VDM Verlag Sep 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers''behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making. 76 pp. Englisch. Bookseller Inventory # 9783639185621

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Yonathan Alemu
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Book Description VDM Verlag Sep 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers''behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making. 76 pp. Englisch. Bookseller Inventory # 9783639185621

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Book Description VDM Verlag, Russian Federation, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Many believe this is the time where by the influence of global media and communication technologies promoting western values along with are omnipresent.However, for some, this remains a contested and make-believe thought defying the influence of local/ indigenous values on the consumers behaviour.This work tries to unveil how a native Ethiopian audiences respond to commercials promoting local and western values: and also tries to explore the major factors on play impacting their patterns of behavior in decision-making. This book was created using print-on-demand technology. Bookseller Inventory # KNV9783639185621

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