The Responsive Actions in Tourism and Amusement Enterprises in Taiwan: The Relationships between New Product Introduction Strategies and Responsive ... Tourism and Amusement Enterprises in Taiwan

 
9783639187335: The Responsive Actions in Tourism and Amusement Enterprises in Taiwan: The Relationships between New Product Introduction Strategies and Responsive ... Tourism and Amusement Enterprises in Taiwan
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This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1.When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2.When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3.When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4.When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response.

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I am a girl live in Taiwan. I majored in leisure subjects during school. My interests in life are music, bike riding, and traveling.

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I-Pin Chen (author)
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Book Description Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | The Relationships between New Product Introduction Strategies and Responsive Actions of Marketing Mix in Tourism and Amusement Enterprises in Taiwan | This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1.When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2.When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3.When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4.When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. | Format: Paperback | Language/Sprache: english | 90 gr | 220x150x3 mm | 56 pp. Seller Inventory # K9783639187335

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Book Description VDM Verlag Aug 2009, 2009. Taschenbuch. Condition: Neu. Neuware - This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1.When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2.When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3.When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4.When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. 56 pp. Englisch. Seller Inventory # 9783639187335

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Book Description VDM Verlag Aug 2009, 2009. Taschenbuch. Condition: Neu. Neuware - This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1.When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2.When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3.When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4.When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. 56 pp. Englisch. Seller Inventory # 9783639187335

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Book Description VDM Verlag Aug 2009, 2009. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1.When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2.When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3.When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4.When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. 56 pp. Englisch. Seller Inventory # 9783639187335

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Book Description VDM Verlag. Paperback. Condition: New. 56 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. In other words, this study covers more than half of the total population in this industry. Analytical results are summarized as the followings: 1. When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2. When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3. When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4. When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783639187335

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