Branding Offshore Programs in China: Implications for Global Educators

 
9783639194371: Branding Offshore Programs in China: Implications for Global Educators

Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China.

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About the Author:

Dr.Jianyao Li is assistant professor at the School of Business, Sun Yat-Sen University,China. Dr. Li obtained his PhD in marketing from the University of Western Australia. He has published a number of journal articles and referred conference papers, focusing on service marketing, marketing communications and hospitality marketing.

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Li, Jianyao
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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | Implications for Global Educators | Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students'' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China. | Format: Paperback | Language/Sprache: english | 144 pp. Bookseller Inventory # K9783639194371

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Book Description VDM Verlag Sep 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students'' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China. 144 pp. Englisch. Bookseller Inventory # 9783639194371

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PhD Li
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Book Description VDM Verlag Sep 2009, 2009. Taschenbuch. Book Condition: Neu. Neuware - Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students'' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China. 144 pp. Englisch. Bookseller Inventory # 9783639194371

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PhD Li
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Book Description VDM Verlag Sep 2009, 2009. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students'' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China. 144 pp. Englisch. Bookseller Inventory # 9783639194371

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Jianyao PhD Li
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Book Description VDM Verlag, Russian Federation, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China. This book was created using print-on-demand technology. Bookseller Inventory # KNV9783639194371

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