Buying Motives for Durable Products: A Case Study of Urban Consumers of Rajasthan

 
9783639263350: Buying Motives for Durable Products: A Case Study of Urban Consumers of Rajasthan

The buyers' decision to by a particular product is influenced by a number of factors like the use, economy, comfort, appearance, design, performance, size, shape, after-sale-service, durability and so on. There are various types of buyers' motives but for the purpose of the proposed study only five types of motives namely selective, rational, emotional, conscious, and unconscious have been taken into account for the purpose of testing our hypothesis. The proposed study has been confined to only consumer durable products. Only four products have been selected for the purpose of study. They are- Mobile Phone, Personal Computers, Cars, and Air-conditioner. The rationale behind selecting these products is that the given products in Indian society are considered as symbol of status and they satisfy ego of the people.

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About the Author:

Sandeep Ojha,Ph.D.is a senior faculty with extensive experience in academics,research and training.Prior to Oman,he taught at CBAK,KSU,KSA & served as Dy.Director,IRM. Swati Ojha, Ph.D., has over 10 years of experience in the fields of economics has served as an academician at YMC Pune LPS Girls College Pali, GCC,Pune.

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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | A Case Study of Urban Consumers of Rajasthan | The buyers' decision to by a particular product is influenced by a number of factors like the use, economy, comfort, appearance, design, performance, size, shape, after-sale-service, durability and so on. There are various types of buyers' motives but for the purpose of the proposed study only five types of motives namely selective, rational, emotional, conscious, and unconscious have been taken into account for the purpose of testing our hypothesis. The proposed study has been confined to only consumer durable products. Only four products have been selected for the purpose of study. They are- Mobile Phone, Personal Computers, Cars, and Air-conditioner. The rationale behind selecting these products is that the given products in Indian society are considered as symbol of status and they satisfy ego of the people. | Format: Paperback | Language/Sprache: english | 164 pp. Bookseller Inventory # K9783639263350

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Book Description VDM Verlag Dr. Müller E.K. Nov 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - The buyers' decision to by a particular product is influenced by a number of factors like the use, economy, comfort, appearance, design, performance, size, shape, after-sale-service, durability and so on. There are various types of buyers' motives but for the purpose of the proposed study only five types of motives namely selective, rational, emotional, conscious, and unconscious have been taken into account for the purpose of testing our hypothesis. The proposed study has been confined to only consumer durable products. Only four products have been selected for the purpose of study. They are- Mobile Phone, Personal Computers, Cars, and Air-conditioner. The rationale behind selecting these products is that the given products in Indian society are considered as symbol of status and they satisfy ego of the people. 164 pp. Englisch. Bookseller Inventory # 9783639263350

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Book Description VDM Verlag Dr. Müller E.K. Nov 2012, 2012. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - The buyers' decision to by a particular product is influenced by a number of factors like the use, economy, comfort, appearance, design, performance, size, shape, after-sale-service, durability and so on. There are various types of buyers' motives but for the purpose of the proposed study only five types of motives namely selective, rational, emotional, conscious, and unconscious have been taken into account for the purpose of testing our hypothesis. The proposed study has been confined to only consumer durable products. Only four products have been selected for the purpose of study. They are- Mobile Phone, Personal Computers, Cars, and Air-conditioner. The rationale behind selecting these products is that the given products in Indian society are considered as symbol of status and they satisfy ego of the people. 164 pp. Englisch. Bookseller Inventory # 9783639263350

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