Instrumental and terminal personal values: A comparison between Brazil and Thailand

 
9783639334777: Instrumental and terminal personal values: A comparison between Brazil and Thailand

Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country.

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About the Author:

Ms. Francine Veloni Gervazio obtained her Business Administration bachelor degree from the University of São Paulo (USP/Brazil) and studied Business (International Program in Management) at the Institute de Commerce de Nancy (ICN), France. Dr. Janaina de Moura Engracia Giraldi is a Professor of Marketing and Management at University of São Paulo.

Ms. Francine Veloni Gervazio obtained her Business Administration bachelor degree from the University of São Paulo (USP/Brazil) and studied Business (International Program in Management) at the Institute de Commerce de Nancy (ICN), France. Dr. Janaina de Moura Engracia Giraldi is a Professor of Marketing and Management at University of São Paulo.

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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | A comparison between Brazil and Thailand | Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country. | Format: Paperback | Language/Sprache: english | 120 pp. Bookseller Inventory # K9783639334777

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Book Description VDM Verlag Feb 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country. 120 pp. Englisch. Bookseller Inventory # 9783639334777

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Book Description VDM Verlag Feb 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country. 120 pp. Englisch. Bookseller Inventory # 9783639334777

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Book Description VDM Verlag, Germany, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country. Bookseller Inventory # KNV9783639334777

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Book Description VDM Verlag Feb 2011, 2011. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - Great part of the efforts in international marketing and market segmentation focus on the comprehension and measurement of personal values in different cultures. The participation of the Asian cultures and specially Southeast Asia in the international environment is becoming stronger. Besides, the external relations between Brazil and these countries are increasing. The goal of this book is to understand the concepts of culture, values and segmentation and to identify the similarities between Thai and Brazilian personal values. Through the application of the Rokeach Value Survey, several dimensions were found which were ordered to search similarities between the Brazilian and Thai value structures. As a result, it was verified that the instrumental values dimensions were grouped in similar ways in both countries and the terminal values were grouped partially similar. However, the ordering was not similar for any case. It is important to highlight that when dealing with the analysis of different cultures, the personal values might group and order in different dimensions, according to the peculiar thoughts of the respondents of each country. 120 pp. Englisch. Bookseller Inventory # 9783639334777

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