Items related to University marketing to attract foreign students: Establishe...
University marketing to attract foreign students: Established methods and improvements using the example of the HTW, Saarbrücken - Softcover
This book is about international university marketing and deals with methods and suggestions about how to attract foreign students. It covers two different fields of study: international university marketing and the analysis of the social situation of the foreign student. This paper deals with the importance of university marketing in an international context, the functions and objectives of international university marketing in general as well as its instruments. The focus lies on the foreign students and on methods how they can be addressed. Moreover, the efforts of three well performing universities are described from a benchmarking perspective. In the second part, a concept of an international marketing plan is developed for the HTW, Saarbrücken with the help of qualitative analyses. To sum up the main points, this paper aims to develop and improve the international university marketing at the HTW, Saarbrücken and may also be useful for other universities concerning their international university marketing efforts.
"synopsis" may belong to another edition of this title.
About the Author:
Luise Böttcher studied International Business Administration (B.A.) and International Management (M.A.) at the Hochschule für Technik und Wirtschaft des Saarlandes, Saarbrücken.
"About this title" may belong to another edition of this title.
- PublisherAV Akademikerverlag
- Publication date2011
- ISBN 10 3639386191
- ISBN 13 9783639386196
- BindingPaperback
- Number of pages92
Buy New
Learn more about this copy
US$ 34.75
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
University marketing to attract foreign students: Established methods and improvements using the example of the HTW, Saarbrücken
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar3113020193046
Buy New
US$ 34.75
Convert currency
Stock Image
University marketing to attract foreign students
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783639386196_lsuk
Buy New
US$ 38.65
Convert currency
Stock Image
University marketing to attract foreign students Established methods and improvements using the example of the HTW, Saarbrcken
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783639386196
Buy New
US$ 52.40
Convert currency
Stock Image
University marketing to attract foreign students
Published by
AV Akademikerverlag 2011-12
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9783639386196
Buy New
US$ 34.67
Convert currency
Seller Image
University marketing to attract foreign students
Published by
AV Akademikerverlag Dez 2011
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about international university marketing and deals with methods and suggestions about how to attract foreign students. It covers two different fields of study: international university marketing and the analysis of the social situation of the foreign student. This paper deals with the importance of university marketing in an international context, the functions and objectives of international university marketing in general as well as its instruments. The focus lies on the foreign students and on methods how they can be addressed. Moreover, the efforts of three well performing universities are described from a benchmarking perspective. In the second part, a concept of an international marketing plan is developed for the HTW, Saarbrücken with the help of qualitative analyses. To sum up the main points, this paper aims to develop and improve the international university marketing at the HTW, Saarbrücken and may also be useful for other universities concerning their international university marketing efforts. 92 pp. Englisch. Seller Inventory # 9783639386196
Buy New
US$ 36.16
Convert currency
Stock Image
University marketing to attract foreign students Established methods and improvements using the example of the HTW, Saarbrcken
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783639386196
Buy New
US$ 40.01
Convert currency
Seller Image
University marketing to attract foreign students : Established methods and improvements using the example of the HTW, Saarbrücken
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is about international university marketing and deals with methods and suggestions about how to attract foreign students. It covers two different fields of study: international university marketing and the analysis of the social situation of the foreign student. This paper deals with the importance of university marketing in an international context, the functions and objectives of international university marketing in general as well as its instruments. The focus lies on the foreign students and on methods how they can be addressed. Moreover, the efforts of three well performing universities are described from a benchmarking perspective. In the second part, a concept of an international marketing plan is developed for the HTW, Saarbrücken with the help of qualitative analyses. To sum up the main points, this paper aims to develop and improve the international university marketing at the HTW, Saarbrücken and may also be useful for other universities concerning their international university marketing efforts. Seller Inventory # 9783639386196
Buy New
US$ 36.16
Convert currency
Seller Image
University marketing to attract foreign students
Published by
AV Akademikerverlag
(2011)
ISBN 10: 3639386191
ISBN 13: 9783639386196
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Boettcher LuiseLuise Boettcher studied International Business Administration (B.A.) and International Management (M.A.) at the Hochschule fuer Technik und Wirtschaft des Saarlandes, Saarbruecken.This book is about international unive. Seller Inventory # 4982865
Buy New
US$ 30.58
Convert currency