The Use of Twitter in Corporate Communications: How the American Automotive Industry is using the Micro-Blogging Medium

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9783639462791: The Use of Twitter in Corporate Communications: How the American Automotive Industry is using the Micro-Blogging Medium

These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the "old media", scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users.

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About the Author:

A daughter of Vietnamese immigrants, born and raised in Germany.She earned a B.A. of International Media and Communication Management at Karlshochschule International University and is currently working as project coordinator at Oliver Schrott Kommunikation GmbH, a PR agency in Cologne.

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Book Description Book Condition: New. Publisher/Verlag: AV Akademikerverlag | How the American Automotive Industry is using the Micro-Blogging Medium | These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the "old media", scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users. | Format: Paperback | 113 gr | 220x150x4 mm | 72 pp. Bookseller Inventory # K9783639462791

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Book Description AV Akademikerverlag Okt 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the 'old media', scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users. 72 pp. Englisch. Bookseller Inventory # 9783639462791

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Book Description AV Akademikerverlag Okt 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the 'old media', scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users. 72 pp. Englisch. Bookseller Inventory # 9783639462791

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Book Description AV Akademikerverlag, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the old media, scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users. Bookseller Inventory # KNV9783639462791

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Book Description AV Akademikerverlag Okt 2013, 2013. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - These days, Web 2.0 and Social Media are terms used everywhere by communications professionals and students. Yet, as this entire field is relatively new compared to the 'old media', scientific research about it is still scarce. In contrast to books that rather serve as instructional manuals of how to use Twitter right, this study focuses on what Twitter should be used for, and how it is currently being used in professional communications. In this thesis, the use of Twitter by the American car industry is analyzed in relation to three different fields of corporate communications: Marketing, Public Relations and Corporate Branding. Within the study, the Social Media landscape is classified and Twitter is brought into line with it as a micro-blogging medium consisting of Tweets. A qualitative analysis of over 1.800 of those Tweets show which of the three corporate communications fields is served most by Twitter. The results also describe implications regarding language use and interaction with other Twitter users. 72 pp. Englisch. Bookseller Inventory # 9783639462791

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