Development of a brand-devotion scale: Measuring, quantifying and understanding brand devotion in customers

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9783639463729: Development of a brand-devotion scale: Measuring, quantifying and understanding brand devotion in customers

This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability.

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After completing his Bachelors degree in Electrical Engineering in Innsbruck, Austria, Matthias Bolda went on to continue his education at UCLA, accomplishing his Masters degree while obtaining several Professional Certifications in Accounting, General Business, Marketing, Taxation and Personal Financial Planning.

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Book Description Book Condition: New. Publisher/Verlag: AV Akademikerverlag | Measuring, quantifying and understanding brand devotion in customers | This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability. | Format: Paperback | Language/Sprache: english | 229 gr | 220x150x8 mm | 160 pp. Bookseller Inventory # K9783639463729

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Book Description AV Akademikerverlag Feb 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability. 160 pp. Englisch. Bookseller Inventory # 9783639463729

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Book Description AV Akademikerverlag Feb 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability. 160 pp. Englisch. Bookseller Inventory # 9783639463729

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Book Description AV Akademikerverlag, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability. Bookseller Inventory # KNV9783639463729

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Book Description AV Akademikerverlag. Paperback. Book Condition: New. Paperback. 160 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783639463729

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