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Synopsis
The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
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About the Author
Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.
"About this title" may belong to another edition of this title.
- PublisherScholars' Press
- Publication date2014
- ISBN 10 3639718593
- ISBN 13 9783639718591
- BindingPaperback
- LanguageEnglish
- Number of pages308
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Cross Cultural Consumer Behavior in an Emerging Economy
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Cross Cultural Consumer Behavior in an Emerging Economy
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Scholars' Press 2014-06-10, 2014
ISBN 10: 3639718593
ISBN 13: 9783639718591
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Cross Cultural Consumer Behavior in an Emerging Economy
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Scholars' Press Jun 2014, 2014
ISBN 10: 3639718593
ISBN 13: 9783639718591
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures. 308 pp. Englisch. Seller Inventory # 9783639718591
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Cross Cultural Consumer Behavior in an Emerging Economy
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures. Seller Inventory # 9783639718591
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Cross Cultural Consumer Behavior in an Emerging Economy
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Singh Devinder PalDr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, Intern. Seller Inventory # 4999812
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Cross Cultural Consumer Behavior in an Emerging Economy
Published by
Scholars' Press Jun 2014, 2014
ISBN 10: 3639718593
ISBN 13: 9783639718591
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Taschenbuch
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Taschenbuch. Condition: Neu. Neuware -The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 308 pp. Englisch. Seller Inventory # 9783639718591
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