Red biotechnology in Germany (German Edition)

 
9783640621712: Red biotechnology in Germany (German Edition)

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 1,9, Stuttgart Institute of Management and Technology, Veranstaltung: International Management, Sprache: Deutsch, Abstract: The entrance of biotechnology into medicine, especially driven by new genetic techniques, has led to promising new markets. Biotech companies are spending extraordinary sums in R&D before new technologies generate a return on the investment. In Germany alone biotech companies have spent more than half of their total revenues on R&D in 2008 which accounts for more than a billion Euros. Therefore it stands to reason for biotech companies to exploit as many markets - and thus as many countries - as possible to maximize the return on the investment. In this academic paper Oxford Fertility Unit will serve as a representative example for red biotech companies. It is a Great Britain based fertility treatment and reproductive medicine company offering Assisted Reproductive Technology (ART) services. Entering the German market would call for a elaborate market entrance strategy as Oxford Fertility Unit would face challenging market uniquenesses derived from culture and politics for intstance. Hence, it serves as a great case study to exemplify such factors that arise when entering new markets outside the home country and how to deal with them. This paper will focus on the analysis of these factors as a requisite to draft a market entrance strategy.

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Mallek, Michael
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Book Description Grin Verlag. Paperback. Book Condition: New. 28 pages. Dimensions: 8.5in. x 5.5in. x 0.1in.Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 1, 9, Stuttgart Institute of Management and Technology, Veranstaltung: International Management, Sprache: Deutsch, Anmerkungen: This academic paper in the course of international management deals with a UK based fertility treatment company entering the German red biotechnology market. It serves as a great example presenting different factors - from socio-cultural, economical, technological to political ones - that arise with the expansion to foreign markets and how to deal with them. The reader obtains a practical introduction to international management that can be useful for writing any paper on market entrances. In addition it gives indepth insight into the German fertility treatment market. , Abstract: The entrance of biotechnology into medicine, especially driven by new genetic techniques, has led to promising new markets. Biotech companies are spending extraordinary sums in R and D before new technologies generate a return on the investment. In Germany alone biotech companies have spent more than half of their total revenues on R and D in 2008 which accounts for more than a billion Euros. Therefore it stands to reason for biotech companies to exploit as many markets - and thus as many countries - as possible to maximize the return on the investment. In this academic paper Oxford Fertility Unit will serve as a representative example for red biotech companies. It is a Great Britain based fertility treatment and reproductive medicine company offering Assisted Reproductive Technology (ART) services. Entering the German market would call for a elaborate market entrance strategy as Oxford Fertility Unit would face challenging market uniquenesses derived from culture and politics for intstance. Hence, it serves as a great case study to exemplify such factors that arise when entering new markets outside the home country and how to deal with them. This paper will focus on the analysis of these factors a This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783640621712

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Book Description Grin Publishing, 2010. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9783640621712

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Book Description GRIN Publishing, Germany, 2010. Paperback. Book Condition: New. 4. Auflage.. Language: German . Brand New Book ***** Print on Demand *****.Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 1,9, Stuttgart Institute of Management and Technology, Veranstaltung: International Management, Sprache: Deutsch, Abstract: The entrance of biotechnology into medicine, especially driven by new genetic techniques, has led to promising new markets. Biotech companies are spending extraordinary sums in RD before new technologies generate a return on the investment. In Germany alone biotech companies have spent more than half of their total revenues on RD in 2008 which accounts for more than a billion Euros. Therefore it stands to reason for biotech companies to exploit as many markets - and thus as many countries - as possible to maximize the return on the investment. In this academic paper Oxford Fertility Unit will serve as a representative example for red biotech companies. It is a Great Britain based fertility treatment and reproductive medicine company offering Assisted Reproductive Technology (ART) services. Entering the German market would call for a elaborate market entrance strategy as Oxford Fertility Unit would face challenging market uniquenesses derived from culture and politics for intstance. Hence, it serves as a great case study to exemplify such factors that arise when entering new markets outside the home country and how to deal with them. This paper will focus on the analysis of these factors as a requisite to draft a market entrance strategy. Bookseller Inventory # APC9783640621712

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