Viktor Tielmann Market Entry Strategies

ISBN 13: 9783640672158

Market Entry Strategies

0 avg rating
( 0 ratings by Goodreads )
 
9783640672158: Market Entry Strategies

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market,

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Viktor Tielmann
Published by Grin Publishing (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Grin Publishing, 2010. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Viktor Tielmann
Published by GRIN Publishing (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Softcover First Edition Quantity Available: 1
Seller:
Rating
[?]

Book Description GRIN Publishing, 2010. Book Condition: New. Bookseller Inventory # L9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.42
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

3.

Viktor Tielmann
Published by GRIN Publishing (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Softcover Quantity Available: > 20
Seller:
California Spanish Books
(San francisco, CA, U.S.A.)
Rating
[?]

Book Description GRIN Publishing, 2010. Book Condition: New. Bookseller Inventory # I-9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.00
Convert Currency

Add to Basket

Shipping: US$ 5.00
Within U.S.A.
Destination, Rates & Speeds

4.

Viktor Tielmann
Published by GRIN Verlag
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description GRIN Verlag. Paperback. Book Condition: New. Paperback. 28 pages. Dimensions: 8.3in. x 5.8in. x 0.2in.Scholarly Research Paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market, a pre This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.25
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Viktor Tielmann
Published by Grin Publishing (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Grin Publishing, 2010. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.40
Convert Currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Viktor Tielmann
Published by Grin Publishing 2010-09-19, Munchen (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Grin Publishing 2010-09-19, Munchen, 2010. paperback. Book Condition: New. Bookseller Inventory # 9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.38
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Tielmann, Viktor
Published by GRIN Publishing (2016)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description GRIN Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783640672158_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.39
Convert Currency

Add to Basket

Shipping: US$ 5.13
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Tielmann, Viktor
Published by GRIN Publishing
ISBN 10: 3640672151 ISBN 13: 9783640672158
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description GRIN Publishing. PAPERBACK. Book Condition: New. 3640672151 Special order direct from the distributor. Bookseller Inventory # ING9783640672158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.26
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

9.

Viktor Tielmann
Published by GRIN Verlag (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description GRIN Verlag, 2010. Paperback. Book Condition: Brand New. 28 pages. 8.90x6.50x0.50 inches. In Stock. Bookseller Inventory # __3640672151

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.58
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Viktor Tielmann
Published by GRIN Publishing (2010)
ISBN 10: 3640672151 ISBN 13: 9783640672158
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description GRIN Publishing, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M3640672151

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.51
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book