Customer-Centric Revenue Management

 
9783640921799: Customer-Centric Revenue Management

Research Paper (postgraduate) from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.

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Book Description GRIN Verlag. Paperback. Book Condition: New. Paperback. 28 pages. Dimensions: 7.9in. x 5.4in. x 0.3in.Research Paper from the year 2010 in the subject Hotel Industry Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management CCRM in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers perception of fairness in revenue management. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783640921799

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Book Description GRIN Publishing, Germany, 2011. Paperback. Book Condition: New. 1. Auflage.. Language: English . Brand New Book ***** Print on Demand *****.Research Paper (postgraduate) from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers perception of fairness in revenue management. Bookseller Inventory # APC9783640921799

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