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Advanced Techniques in Web Intelligence-2: Web User Browsing Behaviour and Preference Analysis - Softcover
Synopsis
New Trends in Web User Behaviour Analysis.- Web Usage Data Pre-processing.- Cognitive Science forWeb Usage Analysis.- Web Usage Mining: Discovering Usage Patterns for Web Applications.- Web Opinion Mining and Sentimental Analysis.- Web Usage Based Adaptive Systems.- Recommender Systems: Sources of Knowledge and Evaluation Metrics.
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Review
From the reviews:
“This volume presents a progression of ideas, starting with data gathering, extending through behavioral characterization and user modeling, and ending with applications. Extensive references to the research literature accompany each chapter, and a rather brief subject index concludes the volume. This book is suitable for researchers and graduate students looking for a survey of current trends in the modeling of web user behavior from the perspective of web data analysis or cognitive science.” (R. M. Malyankar, ACM Computing Reviews, February, 2013)
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