Zara: An analysis of market-orientated supply chain management in the retail fashion industry

 
9783656209140: Zara: An analysis of market-orientated supply chain management in the retail fashion industry
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Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseņo Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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Book Description GRIN Verlag. Paperback. Condition: New. This item is printed on demand. 72 pages. Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1, 0, Hull University Business School, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a companys success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseo Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zaras unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results. This item ships from La Vergne,TN. Paperback. Seller Inventory # 9783656209140

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