Specifičnosti ponašanja potrošača u procesu korištenja usluga (Croatian Edition)

 
9783656269403: Specifičnosti ponašanja potrošača u procesu korištenja usluga (Croatian Edition)

Diploma Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Tuzla, language: Croatian, abstract: Potrošači su sve više obrazovani i informisani o ponudi proizvoda i usluga. Stoga oni na osnovu sve većeg broja informacija i vlastitog rasuđivanja odabiru ono što je usklađeno s njihovim potrebama. U uslovima sve bogatije ponude proizvoda i usluga razumijevanje i prilagodba potrošačevim motivima i ponašanju postaju sve više imperativ, a ne opcija za sve preduzetnike koji žele uspjeti na tržištu. Na ponašanje potrošača može se uticati jedino uz prilagođavanje elemenata marketinškog spleta potrošačevim potrebama. Uticaji na potrošača moraju biti društveno prihvatljivi, jer njihove potrebe i motivi za potrošnju su stvarni, a njihovo zadovoljenje korisnim proizvodima korist je kako za potrošača, tako i za društvo u cjelini. Ovo je važno za kreiranje propagandnih poruka. Poruke kreirane prema standardima dobrog ukusa i etike utiču ne samo na zadovoljavanjr želja i potreba potrošača, nego šire opću kulturu i povećavaju proizvodnju, a time doprinose općoj dobrobiti cjelokupnog društva. Osjetljivost ponašanja potrošača je posebno izražena kod usluživanja. Zbog svega navedenoga, u ovom radu će se nastojati ukazati na ključne specifičnosti kod ponašanja potrošača u procesu korištenja usluga. **** Consumers have become more and more educated and informed about the offer of different products and services. Therefore, based on the increased number of information and their own judgement they choose according to their needs. In conditions where there is a rich offer of different products and services, understanding and adjustment to consumer's needs and behaviour has become an imperativ, and not just an option for all entrepreneurs who want to succeed on the market. Consumers behaviour can be influenced only through adjustment of elements of marketing range to consumer's needs. [...] The sensitivity of consum

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Book Description Grin Verlag. Paperback. Book Condition: New. Paperback. 66 pages. Dimensions: 8.3in. x 5.8in. x 0.2in.Diploma Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, University of Tuzla, language: Croatian, abstract: Potroai su sve vie obrazovani i informisani o ponudi proizvoda i usluga. Stoga oni na osnovu sve veeg broja informacija i vlastitog rasuivanja odabiru ono to je usklaeno s njihovim potrebama. U uslovima sve bogatije ponude proizvoda i usluga razumijevanje i prilagodba potroaevim motivima i ponaanju postaju sve vie imperativ, a ne opcija za sve preduzetnike koji ele uspjeti na tritu. Na ponaanje potroaa moe se uticati jedino uz prilagoavanje elemenata marketinkog spleta potroaevim potrebama. Uticaji na potroaa moraju biti drutveno prihvatljivi, jer njihove potrebe i motivi za potronju su stvarni, a njihovo zadovoljenje korisnim proizvodima korist je kako za potroaa, tako i za drutvo u cjelini. Ovo je vano za kreiranje propagandnih poruka. Poruke kreirane prema standardima dobrog ukusa i etike utiu ne samo na zadovoljavanjr elja i potreba potroaa, nego ire opu kulturu i poveavaju proizvodnju, a time doprinose opoj dobrobiti cjelokupnog drutva. Osjetljivost ponaanja potroaa je posebno izraena kod usluivanja. Zbog svega navedenoga, u ovom radu e se nastojati ukazati na kljune specifinosti kod ponaanja potroaa u procesu koritenja usluga. Consumers have become more and more educated and informed about the offer of different products and services. Therefore, based on the increased number of information and their own judgement they choose according to their needs. In conditions where there is a rich offer of different products and services, understanding and adjustment to consumers needs and behaviour has become an imperativ, and not just an option for all entrepreneurs who want to succeed on the market. Consumers behaviour can be influenced only through adjustment of elements of marketing range to consumers needs. . . . The sensitivity This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783656269403

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Book Description GRIN Publishing, 2012. Paperback. Book Condition: New. 1. Auflage.. Language: . Brand New Book ***** Print on Demand *****.Diploma Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Tuzla, language: Croatian, abstract: Potrosa?i su sve vise obrazovani i informisani o ponudi proizvoda i usluga. Stoga oni na osnovu sve veceg broja informacija i vlastitog rasu?ivanja odabiru ono sto je uskla?eno s njihovim potrebama. U uslovima sve bogatije ponude proizvoda i usluga razumijevanje i prilagodba potrosa?evim motivima i ponasanju postaju sve vise imperativ, a ne opcija za sve preduzetnike koji zele uspjeti na trzistu. Na ponasanje potrosa?a moze se uticati jedino uz prilago?avanje elemenata marketinskog spleta potrosa?evim potrebama. Uticaji na potrosa?a moraju biti drustveno prihvatljivi, jer njihove potrebe i motivi za potrosnju su stvarni, a njihovo zadovoljenje korisnim proizvodima korist je kako za potrosa?a, tako i za drustvo u cjelini. Ovo je vazno za kreiranje propagandnih poruka. Poruke kreirane prema standardima dobrog ukusa i etike uti?u ne samo na zadovoljavanjr zelja i potreba potrosa?a, nego sire opcu kulturu i povecavaju proizvodnju, a time doprinose opcoj dobrobiti cjelokupnog drustva. Osjetljivost ponasanja potrosa?a je posebno izrazena kod usluzivanja. Zbog svega navedenoga, u ovom radu ce se nastojati ukazati na klju?ne specifi?nosti kod ponasanja potrosa?a u procesu koristenja usluga. **** Consumers have become more and more educated and informed about the offer of different products and services. Therefore, based on the increased number of information and their own judgement they choose according to their needs. In conditions where there is a rich offer of different products and services, understanding and adjustment to consumer s needs and behaviour has become an imperativ, and not just an option for all entrepreneurs who want to succeed on the market. Consumers behaviour can be influenced only through adjustment of elements of marketing range to consumer s needs. [.] The sensitivity of consum. Bookseller Inventory # APC9783656269403

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