Phraseological Units in Advertising. An Empirical Analysis of the Effects of Modified Linguistic Expressions

 
9783656706595: Phraseological Units in Advertising. An Empirical Analysis of the Effects of Modified Linguistic Expressions
View all copies of this ISBN edition:
 
 

Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Münster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means 'to turn towards', thus one of the central and obvious aims of advertising is to get the recipient's attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group and thus consciously intends to benefit from the textual components of an advertisement, either directly and commercially or indirectly through an enhanced brand image (Goddard, 1998: 7). Hence advertising texts often involve a complex interpretation of the reader decoding the message (Goddard, 1998: 10). Developing a persuasive and successful advert demands a high degree of creativity and linguistic skills (Bell, 1995: 32). Besides metaphors, puns or alliterations, phraseological units are frequently used as a popular tool in advertising language (Bell, 1995: 32; Fiedler, 2007: 103). In the following, my focus will be on the topic of modification of phraseological units in advertising as beneficial influencer on the audience's attitude towards a product, using the example of a print advert of Volkswagen's 'As sun as possible' campaign for the Beetle Cabriolet. The aim of this work is to prove the relevance and the favourable effects of transformed phraseological units in an empirical study dealing with the advert of Volkswagen. Phraseological Units are modified in the 'As sun as possible' campaign of Volkswagen to profit from the underlying original meaning and to add a personalised meaning fitting the particular product in order to favourably and efficiently affect the relevant audience. In order to show this, the present work will first create a theoretical basis about the conc

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 16.90
US$ 15.17

Convert currency

Shipping: US$ 3.12
From Germany to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Barbara Lohmann
Published by GRIN Publishing (2014)
ISBN 10: 365670659X ISBN 13: 9783656706595
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description GRIN Publishing, 2014. Condition: New. Seller Inventory # L9783656706595

More information about this seller | Contact this seller

Buy New
US$ 15.17
Convert currency

Add to Basket

Shipping: US$ 3.12
From Germany to U.S.A.
Destination, rates & speeds

2.

Lohmann, Barbara
Published by Grin Verlag Gmbh (2014)
ISBN 10: 365670659X ISBN 13: 9783656706595
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Grin Verlag Gmbh, 2014. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783656706595

More information about this seller | Contact this seller

Buy New
US$ 14.90
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Barbara Lohmann
ISBN 10: 365670659X ISBN 13: 9783656706595
New Quantity Available: 5
Seller:
ReadWhiz
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # ria9783656706595_ing

More information about this seller | Contact this seller

Buy New
US$ 19.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Barbara Lohmann (author)
Published by Grin Verlag Gmbh 2014-08-26 (2014)
ISBN 10: 365670659X ISBN 13: 9783656706595
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Grin Verlag Gmbh 2014-08-26, 2014. paperback. Condition: New. Seller Inventory # 9783656706595

More information about this seller | Contact this seller

Buy New
US$ 14.05
Convert currency

Add to Basket

Shipping: US$ 7.61
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Lohmann, Barbara
Published by GRIN Verlag GmbH (2016)
ISBN 10: 365670659X ISBN 13: 9783656706595
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description GRIN Verlag GmbH, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783656706595_lsuk

More information about this seller | Contact this seller

Buy New
US$ 17.43
Convert currency

Add to Basket

Shipping: US$ 4.91
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Barbara Lohmann
Published by GRIN Verlag GmbH
ISBN 10: 365670659X ISBN 13: 9783656706595
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description GRIN Verlag GmbH. Paperback. Condition: New. 28 pages. Dimensions: 8.3in. x 5.8in. x 0.1in.Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1, 3, University of Mnster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means to turn towards, thus one of the central and obvious aims of advertising is to get the recipients attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group and thus consciously intends to benefit from the textual components of an advertisement, either directly and commercially or indirectly through an enhanced brand image (Goddard, 1998: 7). Hence advertising texts often involve a complex interpretation of the reader decoding the message (Goddard, 1998: 10). Developing a persuasive and successful advert demands a high degree of creativity and linguistic skills (Bell, 1995: 32). Besides metaphors, puns or alliterations, phraseological units are frequently used as a popular tool in advertising language (Bell, 1995: 32; Fiedler, 2007: 103). In the following, my focus will be on the topic of modification of phraseological units in advertising as beneficial influencer on the audiences attitude towards a product, using the example of a print advert of Volkswagens As sun as possible campaign for the Beetle Cabriolet. The aim of this work is to prove the relevance and the favourable effects of transformed phraseological units in an empirical study dealing with the advert of Volkswagen. Phraseological Units are modified in the As sun as possible campaign of Volkswagen to profit from the underlying original meaning and to add a personalised meaning fitting the particular product in order to favourably and efficiently affect the relevant audience. In order to show this, the present work will first create a theoretical basis about the conc This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783656706595

More information about this seller | Contact this seller

Buy New
US$ 22.96
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Lohmann, Barbara
Published by GRIN Verlag GmbH (2014)
ISBN 10: 365670659X ISBN 13: 9783656706595
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description GRIN Verlag GmbH, 2014. Paperback. Condition: Brand New. 28 pages. 8.27x5.83x0.07 inches. In Stock. Seller Inventory # __365670659X

More information about this seller | Contact this seller

Buy New
US$ 16.13
Convert currency

Add to Basket

Shipping: US$ 9.52
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Lohmann, Barbara
Published by GRIN Publishing
ISBN 10: 365670659X ISBN 13: 9783656706595
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description GRIN Publishing. PAPERBACK. Condition: New. 365670659X Special order direct from the distributor. Seller Inventory # ING9783656706595

More information about this seller | Contact this seller

Buy New
US$ 19.01
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

9.

Barbara Lohmann
Published by GRIN Publishing (2014)
ISBN 10: 365670659X ISBN 13: 9783656706595
New Paperback First Edition Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description GRIN Publishing, 2014. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Munster, language: English, abstract: Since Leech published his pioneering work English in Advertising in 1966, the relevance of advertising increased steadily in linguistics during the twentieth century (Bell, 1995: 32). The term advertising itself means to turn towards , thus one of the central and obvious aims of advertising is to get the recipient s attention (Goddard, 1998: 6). Additionally, the initiator aims to attract and persuade a specific target group and thus consciously intends to benefit from the textual components of an advertisement, either directly and commercially or indirectly through an enhanced brand image (Goddard, 1998: 7). Hence advertising texts often involve a complex interpretation of the reader decoding the message (Goddard, 1998: 10). Developing a persuasive and successful advert demands a high degree of creativity and linguistic skills (Bell, 1995: 32). Besides metaphors, puns or alliterations, phraseological units are frequently used as a popular tool in advertising language (Bell, 1995: 32; Fiedler, 2007: 103). In the following, my focus will be on the topic of modification of phraseological units in advertising as beneficial influencer on the audience s attitude towards a product, using the example of a print advert of Volkswagen s As sun as possible campaign for the Beetle Cabriolet. The aim of this work is to prove the relevance and the favourable effects of transformed phraseological units in an empirical study dealing with the advert of Volkswagen. Phraseological Units are modified in the As sun as possible campaign of Volkswagen to profit from the underlying original meaning and to add a personalised meaning fitting the particular product in order to favourably and efficiently affect the relevant audience. In order to show this, the present work will first create a theoretical basis about the conc. Seller Inventory # LIB9783656706595

More information about this seller | Contact this seller

Buy New
US$ 22.75
Convert currency

Add to Basket

Shipping: US$ 3.80
From United Kingdom to U.S.A.
Destination, rates & speeds