Green the Crowd. Communicating Sustainability through Open Air Music Festivals

 
9783656709749: Green the Crowd. Communicating Sustainability through Open Air Music Festivals
View all copies of this ISBN edition:
 
 

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: "People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience. We are in a position to champion causes, highlight issues and inspire changing behaviour." (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival? Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders? Or, more likely, do you think of young adults hanging around without any political intentions? Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama¬tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 51.50
US$ 37.58

Convert currency

Shipping: US$ 9.89
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Franziska Hillmer (author)
Published by Grin Verlag Gmbh 2014-08-07 (2014)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New paperback Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Grin Verlag Gmbh 2014-08-07, 2014. paperback. Condition: New. Seller Inventory # 9783656709749

More information about this seller | Contact this seller

Buy New
US$ 37.58
Convert currency

Add to Basket

Shipping: US$ 9.89
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Franziska Hillmer
Published by GRIN Verlag (2014)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Softcover Quantity Available: 1
Seller:
Rating
[?]

Book Description GRIN Verlag, 2014. Condition: New. Seller Inventory # L9783656709749

More information about this seller | Contact this seller

Buy New
US$ 45.30
Convert currency

Add to Basket

Shipping: US$ 3.46
From Germany to U.S.A.
Destination, rates & speeds

3.

Franziska Hillmer
Published by GRIN Verlag GmbH
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description GRIN Verlag GmbH. Paperback. Condition: Brand New. In Stock. Seller Inventory # __3656709742

More information about this seller | Contact this seller

Buy New
US$ 45.91
Convert currency

Add to Basket

Shipping: US$ 9.89
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Hillmer, Franziska
Published by GRIN Verlag GmbH (2016)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description GRIN Verlag GmbH, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783656709749_lsuk

More information about this seller | Contact this seller

Buy New
US$ 52.55
Convert currency

Add to Basket

Shipping: US$ 5.10
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Franziska Hillmer
Published by Grin Verlag Gmbh
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Grin Verlag Gmbh. Paperback. Condition: New. 132 pages. Dimensions: 8.3in. x 5.8in. x 0.3in. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783656709749

More information about this seller | Contact this seller

Buy New
US$ 61.80
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Franziska Hillmer
Published by GRIN Verlag
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Verlag. Taschenbuch. Condition: Neu. Neuware - Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issues and inspire changing behaviour.' (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52). Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. Seller Inventory # 9783656709749

More information about this seller | Contact this seller

Buy New
US$ 45.30
Convert currency

Add to Basket

Shipping: US$ 19.83
From Germany to U.S.A.
Destination, rates & speeds

7.

Franziska Hillmer
Published by GRIN Publishing Aug 2014 (2014)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Publishing Aug 2014, 2014. Taschenbuch. Condition: Neu. Neuware - Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issues and inspire changing behaviour.' (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52). Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. Seller Inventory # 9783656709749

More information about this seller | Contact this seller

Buy New
US$ 45.30
Convert currency

Add to Basket

Shipping: US$ 19.83
From Germany to U.S.A.
Destination, rates & speeds

8.

Franziska Hillmer
Published by GRIN Publishing (2014)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Paperback First Edition Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description GRIN Publishing, 2014. Paperback. Condition: New. 1. Auflage.. Language: English . Brand New Book. Master s Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultat II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience. We are in a position to champion causes, highlight issues and inspire changing behaviour. Seller Inventory # LIB9783656709749

More information about this seller | Contact this seller

Buy New
US$ 67.94
Convert currency

Add to Basket

Shipping: US$ 3.95
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Franziska Hillmer
Published by GRIN Verlag GmbH 2014-08-07 (2014)
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Quantity Available: 3
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description GRIN Verlag GmbH 2014-08-07, 2014. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-LBR-01740190

More information about this seller | Contact this seller

Buy New
US$ 37.28
Convert currency

Add to Basket

Shipping: US$ 39.56
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Franziska Hillmer
Published by GRIN Verlag
ISBN 10: 3656709742 ISBN 13: 9783656709749
New Taschenbuch Quantity Available: 2
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description GRIN Verlag. Taschenbuch. Condition: Neu. Neuware - Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issues and inspire changing behaviour.' (Event Professional Meegan Jones 2010: vi) What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors. But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.). With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52). Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. Seller Inventory # 9783656709749

More information about this seller | Contact this seller

Buy New
US$ 45.30
Convert currency

Add to Basket

Shipping: US$ 34.15
From Germany to U.S.A.
Destination, rates & speeds