The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms

 
9783658098360: The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

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Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

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Book Description Condition: New. Publisher/Verlag: Springer, Berlin | The Impact on the Innovation Process of Small Entrepreneurial Firms | Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. | The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process. | Format: Paperback | Language/Sprache: english | 210x149x5 mm | 86 pp. Seller Inventory # K9783658098360

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Book Description Springer Gabler. Paperback. Condition: New. 98 pages. Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowds resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowds function as information multiplicator generating public exposure and feedback. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783658098360

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 86 pp. Englisch. Seller Inventory # 9783658098360

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 86 pp. Englisch. Seller Inventory # 9783658098360

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. 86 pp. Englisch. Seller Inventory # 9783658098360

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