Factors Driving Social Network Site Usage

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9783658099176: Factors Driving Social Network Site Usage
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Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Contents

  • The Hedonic and Utilitarian Motivations of Social Network Site Usage
  • The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
  • Privacy Protecting Behavior in Social Network Sites
  • Drivers of Sharing and Receiving Usage on Social Network Sites

Target Groups

  • Students and researchers in the fields of information systems and marketing
  • Executives in the fields of information systems and marketing

The Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

About the Author:

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

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Book Description Condition: New. Publisher/Verlag: Springer, Berlin | Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. | The Hedonic and Utilitarian Motivations of Social Network Site Usage.- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage.- Privacy Protecting Behavior in Social Network Sites.- Drivers of Sharing and Receiving Usage on Social Network Sites. | Format: Paperback | Language/Sprache: english | 197 gr | 210x149x7 mm | 123 pp. Seller Inventory # K9783658099176

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 123 pp. Englisch. Seller Inventory # 9783658099176

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 123 pp. Englisch. Seller Inventory # 9783658099176

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Book Description Betriebswirt.-Vlg Gabler Jun 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 123 pp. Englisch. Seller Inventory # 9783658099176

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Book Description Springer Gabler. Paperback. Condition: New. 123 pages. Dimensions: 8.3in. x 5.8in. x 0.3in.Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783658099176

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