Living in a material world: The effects of advertising on materialism

 
9783659000362: Living in a material world: The effects of advertising on materialism
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Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one’s prestige) can be utilized to achieve one’s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment.

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About the Author:

Kim Janssens has obtained her PhD in Social Sciences at KU Leuven (Belgium) in 2011. Currently, she is a lecturer and researcher at Leuven University College. She also is a research fellow at the School for Mass Communication Research at KU Leuven. Her research interests focus on persuasive communication, materialism and marketing communication.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | The effects of advertising on materialism | Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one s prestige) can be utilized to achieve one s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. | Format: Paperback | Language/Sprache: english | 356 gr | 220x150x13 mm | 256 pp. Seller Inventory # K9783659000362

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Book Description LAP Lambert Academic Publishing Mai 2012, 2012. Taschenbuch. Condition: Neu. Neuware - Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one s prestige) can be utilized to achieve one s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. 256 pp. Englisch. Seller Inventory # 9783659000362

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Book Description LAP Lambert Academic Publishing Mai 2012, 2012. Taschenbuch. Condition: Neu. Neuware - Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one s prestige) can be utilized to achieve one s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. 256 pp. Englisch. Seller Inventory # 9783659000362

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Book Description LAP Lambert Academic Publishing Mai 2012, 2012. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one s prestige) can be utilized to achieve one s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. 256 pp. Englisch. Seller Inventory # 9783659000362

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Book Description LAP Lambert Academic Publishing, Germany, 2012. Paperback. Condition: New. Aufl.. Language: English . Brand New Book ***** Print on Demand *****.Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance one s prestige) can be utilized to achieve one s mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. Seller Inventory # AAV9783659000362

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Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 256 pages. Dimensions: 8.7in. x 5.9in. x 0.6in.Advertising is present in every aspect of our lives: it reaches and persuades consumers through different channels and media. Because advertisements are designed merely with the purpose of influencing our buying behavior, advertising is often pinpointed as the driving force behind creating (unrealistic) desires and luring people into consumption. Hence, the notion that advertising may trigger materialism seems quite obvious and intuitive. The extant evidence, however, is relatively scarce and mostly correlational, precluding causal interpretation. Therefore, this dissertation addresses the question of whether advertising has an effect on the adoption of material values. To this end I look at the concept of materialism from two perspectives. First, materialism is approached as an active construct and as a means to achieve a specific end. More specifically, I examine how materialism (in the form of attaining status goods to enhance ones prestige) can be utilized to achieve ones mating goal . Second, I focus on materialism as a passive construct and shed some light on how materialism can be driven or triggered by exposure to images from our environment. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783659000362

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