Gender Perspectives In Advertising: The Case of Adverts in Print and Electronic Media in Kenya

 
9783659141522: Gender Perspectives In Advertising: The Case of Adverts in Print and Electronic Media in Kenya

There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts,

"synopsis" may belong to another edition of this title.

About the Author:

Lucy Mandillah is pursuing a PhD in Applied Linguistics; Kenyatta University.She is a holder of a Masters of Arts Degree in English and Linguistics (2006),B.Ed Arts English and Literature (2002), Kenyatta University. Lucy is a lecturer at Masinde Muliro University Of Science & Technology. She teaches English, Linguistics, and Communication skills.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 84.00
US$ 66.63

Convert Currency

Shipping: US$ 7.99
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Lucy K L Mandillah
Published by LAP Lambert Academic Publishing 2012-07-09 (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing 2012-07-09, 2012. paperback. Book Condition: New. Bookseller Inventory # 9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 66.63
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

K.L. Mandillah, Lucy
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | The Case of Adverts in Print and Electronic Media in Kenya | There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, | Format: Paperback | Language/Sprache: english | 168 pp. Bookseller Inventory # K9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.72
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

3.

K.L. Mandillah, Lucy
Published by LAP Lambert Academic Publishing (2016)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783659141522_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 77.74
Convert Currency

Add to Basket

Shipping: US$ 5.17
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Lucy K L Mandillah
Published by LAP Lambert Academic Publishing (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2012. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.28
Convert Currency

Add to Basket

Shipping: US$ 11.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Lucy K L Mandillah
Published by LAP Lambert Academic Publishing (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2012. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 79.52
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Lucy K. L. Mandillah
Published by LAP Lambert Academic Publishing Jul 2012 (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jul 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, 168 pp. Englisch. Bookseller Inventory # 9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.75
Convert Currency

Add to Basket

Shipping: US$ 20.24
From Germany to U.S.A.
Destination, Rates & Speeds

7.

Lucy K. L. Mandillah
Published by LAP Lambert Academic Publishing Jul 2012 (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jul 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, 168 pp. Englisch. Bookseller Inventory # 9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.75
Convert Currency

Add to Basket

Shipping: US$ 20.24
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Lucy K. L. Mandillah
Published by LAP Lambert Academic Publishing Jul 2012 (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jul 2012, 2012. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, 168 pp. Englisch. Bookseller Inventory # 9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.75
Convert Currency

Add to Basket

Shipping: US$ 34.85
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Lucy K. L. Mandillah
Published by LAP Lambert Academic Publishing
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing. Paperback. Book Condition: New. Paperback. 168 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Lucy K L Mandillah
Published by LAP Lambert Academic Publishing, Germany (2012)
ISBN 10: 3659141526 ISBN 13: 9783659141522
New Paperback Quantity Available: > 20
Print on Demand
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, Germany, 2012. Paperback. Book Condition: New. Aufl.. Language: English . Brand New Book ***** Print on Demand *****.There are numerous gender problems in the world. This is bound to pose problems to social, economic and even political development. Therefore, the issue of gender equality has been continually stressed globally. The Language of adverts in relation to social variables has been studied in different contexts. It has emerged from such studies that there is a gender bias against women located in that language. So far, there is no linguistic study that has focused on gender perspectives in the language of adverts in print and electronic media in Kenya. Due to the above gap, this book addresses that issue. The focus is on three media genres: Television, Newspaper and one FM radio station. Twenty adverts are purposively selected for analysis. It is revealed that indeed there is gender bias in the language of advertising. It is hoped that the findings from this book might help to promote gender equality and empower women. Non-governmental Organizations and other organizations charged with the responsibility of sensitizing people about gender equality may also benefit. The area of mass media that deals with advertising, designers of and participants in adverts, Bookseller Inventory # AAV9783659141522

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.89
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds