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Effectiveness of Contraceptives Advertisement through Electronic Media: A study of Males' Perspective, conducted in District Gujrat, Pakistan - Softcover
This study was conducted to evaluate the effectiveness of advertisement of contraceptives through Electronic Media among married males in District Gujrat. Other objectives of the study were to perceive the perception of males about advertisement of contraceptives and their frequency of contraceptive use for themselves and for their spouses as well as to identify the factors which are inhibitors for social marketing of contraceptives through electronic media. It was a field survey for which mixed sampling technique was used and randomly one rural and one urban union councils of District Gujrat were selected. Currently married males with the age limit of 40 years were selected. The overall perception and effectiveness of advertisement of contraceptives through electronic media was found significant among respondents but frequency of contraceptive usage was found on lower side. Religion was found as major inhibitor in advertisement of contraceptive advertisements through electronic media. It was suggested to focus males, religious leaders and private sector television channels in future population policies for better results.
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Serving as Assistant Director Planning & Development at University of Gujrat, Pakistan. He graduated in Population Sciences from University of Gujrat. Reproductive Health is his specialty. His areas of interests are Policy Planning, Family Planning & Reproductive Health issues of Pakistan, their determinants and implications in society.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659149772
- ISBN 13 9783659149771
- BindingPaperback
- Number of pages156
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Effectiveness of Contraceptives Advertisement through Electronic Media: A study of Males' Perspective, conducted in District Gujrat, Pakistan
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Effectiveness of Contraceptives Advertisement through Electronic Media A study of Males' Perspective, conducted in District Gujrat, Pakistan
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study was conducted to evaluate the effectiveness of advertisement of contraceptives through Electronic Media among married males in District Gujrat. Other objectives of the study were to perceive the perception of males about advertisement of contraceptives and their frequency of contraceptive use for themselves and for their spouses as well as to identify the factors which are inhibitors for social marketing of contraceptives through electronic media. It was a field survey for which mixed sampling technique was used and randomly one rural and one urban union councils of District Gujrat were selected. Currently married males with the age limit of 40 years were selected. The overall perception and effectiveness of advertisement of contraceptives through electronic media was found significant among respondents but frequency of contraceptive usage was found on lower side. Religion was found as major inhibitor in advertisement of contraceptive advertisements through electronic media. It was suggested to focus males, religious leaders and private sector television channels in future population policies for better results. 156 pp. Englisch. Seller Inventory # 9783659149771
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Effectiveness of Contraceptives Advertisement through Electronic Media A study of Males' Perspective, conducted in District Gujrat, Pakistan
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LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 3659149772
ISBN 13: 9783659149771
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Effectiveness of Contraceptives Advertisement through Electronic Media : A study of Males' Perspective, conducted in District Gujrat, Pakistan
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study was conducted to evaluate the effectiveness of advertisement of contraceptives through Electronic Media among married males in District Gujrat. Other objectives of the study were to perceive the perception of males about advertisement of contraceptives and their frequency of contraceptive use for themselves and for their spouses as well as to identify the factors which are inhibitors for social marketing of contraceptives through electronic media. It was a field survey for which mixed sampling technique was used and randomly one rural and one urban union councils of District Gujrat were selected. Currently married males with the age limit of 40 years were selected. The overall perception and effectiveness of advertisement of contraceptives through electronic media was found significant among respondents but frequency of contraceptive usage was found on lower side. Religion was found as major inhibitor in advertisement of contraceptive advertisements through electronic media. It was suggested to focus males, religious leaders and private sector television channels in future population policies for better results. Seller Inventory # 9783659149771
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Effectiveness of Contraceptives Advertisement through Electronic Media
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Aslam FaheemServing as Assistant Director Planning & Development at University of Gujrat, Pakistan. He graduated in Population Sciences from University of Gujrat. Reproductive Health is his specialty. His areas of interests are Polic. Seller Inventory # 5135091
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