BP’s Brand Image: “The Slow-Motion” Disaster: An Analysis of BP’s Image Restoration Strategies and Its Reflections on the UK and the US Media

 
9783659192593: BP’s Brand Image: “The Slow-Motion” Disaster: An Analysis of BP’s Image Restoration Strategies and Its Reflections on the UK and the US Media
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BP’s “Deepwater Horizon Oil Spill” case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP’s brand image by the theoretical framework of ‘Benoit’s Image Restoration Theory’ and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management.

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About the Author:

Husnuye Kamanlı achieved her MSc in Marketing from University of Leicester, United Kingdom. Her area of interest is crude oil trading, physical and financial oil markets. She is recently working in a national oil company which concentrates mainly on oil and gas drilling and exploration as crude oil marketing and sales analyst.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | An Analysis of BP s Image Restoration Strategies and Its Reflections on the UK and the US Media | BP s Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP s brand image by the theoretical framework of Benoit s Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. | Format: Paperback | Language/Sprache: english | 108 pp. Seller Inventory # K9783659192593

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Book Description LAP Lambert Academic Publishing Jul 2012, 2012. Taschenbuch. Condition: Neu. Neuware - BP s Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP s brand image by the theoretical framework of Benoit s Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. 108 pp. Englisch. Seller Inventory # 9783659192593

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Book Description LAP Lambert Academic Publishing Jul 2012, 2012. Taschenbuch. Condition: Neu. Neuware - BP s Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP s brand image by the theoretical framework of Benoit s Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. 108 pp. Englisch. Seller Inventory # 9783659192593

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Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 108 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.BPs Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BPs brand image by the theoretical framework of Benoits Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783659192593

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Book Description LAP Lambert Academic Publishing, Germany, 2012. Paperback. Condition: New. Aufl.. Language: English . Brand New Book ***** Print on Demand *****.BP s Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP s brand image by the theoretical framework of Benoit s Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. Seller Inventory # AAV9783659192593

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