Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context

 
9783659273827: Brand Management In Retail Banking: With Strategic Focus on Corporate Branding of Banks in Indian Context
View all copies of this ISBN edition:
 
 

The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer’s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study.

"synopsis" may belong to another edition of this title.

About the Author:

The author is MBA in Marketing from North Gujarat University and Ph.D. in Marketing from Sardar Patel University,Anand,India. He has published several research papers and books on marketing and retailing. His current research and consulting areas are branding, services marketing and retailing. He works as academic associate at IIM-A, India.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 97.00
US$ 92.42

Convert Currency

Shipping: US$ 3.71
From Germany to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Patel, Ritesh / Patel, Rajnikant
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | With Strategic Focus on Corporate Branding of Banks in Indian Context | The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study. | Format: Paperback | Language/Sprache: english | 520 pp. Seller Inventory # K9783659273827

More information about this seller | Contact this seller

Buy New
US$ 92.42
Convert Currency

Add to Basket

Shipping: US$ 3.71
From Germany to U.S.A.
Destination, Rates & Speeds

2.

Ritesh Patel
Published by LAP Lambert Academic Publishing Okt 2012 (2012)
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Okt 2012, 2012. Taschenbuch. Condition: Neu. Neuware - The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study. 520 pp. Englisch. Seller Inventory # 9783659273827

More information about this seller | Contact this seller

Buy New
US$ 101.00
Convert Currency

Add to Basket

Shipping: US$ 21.41
From Germany to U.S.A.
Destination, Rates & Speeds

3.

Ritesh Patel
Published by LAP Lambert Academic Publishing Okt 2012 (2012)
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Okt 2012, 2012. Taschenbuch. Condition: Neu. Neuware - The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study. 520 pp. Englisch. Seller Inventory # 9783659273827

More information about this seller | Contact this seller

Buy New
US$ 101.00
Convert Currency

Add to Basket

Shipping: US$ 21.41
From Germany to U.S.A.
Destination, Rates & Speeds

4.

Patel, Ritesh
Published by LAP LAMBERT Academic Publishing
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Softcover Quantity Available: 1
Seller:
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Rating
[?]

Book Description LAP LAMBERT Academic Publishing. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 3659273821

More information about this seller | Contact this seller

Buy New
US$ 123.37
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Ritesh Patel
Published by LAP Lambert Academic Publishing Jan 2018 (2018)
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jan 2018, 2018. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer's perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study. 520 pp. Englisch. Seller Inventory # 9783659273827

More information about this seller | Contact this seller

Buy New
US$ 101.00
Convert Currency

Add to Basket

Shipping: US$ 36.62
From Germany to U.S.A.
Destination, Rates & Speeds

6.

Ritesh Patel; Rajnikant Patel
Published by LAP LAMBERT Academic Publishing (2012)
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description LAP LAMBERT Academic Publishing, 2012. Condition: New. book. Seller Inventory # M3659273821

More information about this seller | Contact this seller

Buy New
US$ 154.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Ritesh Patel, Rajnikant Patel
Published by LAP Lambert Academic Publishing (2012)
ISBN 10: 3659273821 ISBN 13: 9783659273827
New Paperback Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2012. Paperback. Condition: New. Language: English . Brand New Book. The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer?s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study. Seller Inventory # KNV9783659273827

More information about this seller | Contact this seller

Buy New
US$ 151.50
Convert Currency

Add to Basket

Shipping: US$ 4.20
From United Kingdom to U.S.A.
Destination, Rates & Speeds