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The introduction of computerized technology particularly the electronic Point of Sales (POS) to supermarkets confronted marketing decision makers with vast resources of data. POS databases are multi-dimensional, comprised of monthly and daily transaction records, therefore time-consuming to analyze. This has led to a new desire on the part of managers to understand the behavioral demand for majority of customers and make better marketing decisions based on new variables. This research presents the use of data mining models, Kmeans clustering and Apriori Association rule, to construct pricing and store layout decision support system for retail or marketing managers.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2015
- ISBN 10 3659287253
- ISBN 13 9783659287251
- BindingPaperback
- Number of pages148
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STANA: A Decision Support System for Supermarkets
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of computerized technology particularly the electronic Point of Sales (POS) to supermarkets confronted marketing decision makers with vast resources of data. POS databases are multi-dimensional, comprised of monthly and daily transaction records, therefore time-consuming to analyze. This has led to a new desire on the part of managers to understand the behavioral demand for majority of customers and make better marketing decisions based on new variables. This research presents the use of data mining models, Kmeans clustering and Apriori Association rule, to construct pricing and store layout decision support system for retail or marketing managers. 148 pp. Englisch. Seller Inventory # 9783659287251
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STANA: A Decision Support System for Supermarkets
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of computerized technology particularly the electronic Point of Sales (POS) to supermarkets confronted marketing decision makers with vast resources of data. POS databases are multi-dimensional, comprised of monthly and daily transaction records, therefore time-consuming to analyze. This has led to a new desire on the part of managers to understand the behavioral demand for majority of customers and make better marketing decisions based on new variables. This research presents the use of data mining models, Kmeans clustering and Apriori Association rule, to construct pricing and store layout decision support system for retail or marketing managers. Seller Inventory # 9783659287251
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STANA A Decision Support System for Supermarkets
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Omorog ChallizChalliz Omorog is the Dean of College of Information and Communication Technology at Camarines Sur Polytechnic Colleges (CSPC), Philippines. For the past six (6) years, Challiz has taught different universities and coll. Seller Inventory # 158424838
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Book Description Condition: New. First Edition. First Edition thus. Stana by Omorog Challiz. ISBN:9783659287251. Collectible item in excellent condition. Seller Inventory # 3659287251
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