Contemporary Fashion Blogosphere: Impact of an Effective Fashion Blogs on the Current Fashion Industry

 
9783659308505: Contemporary Fashion Blogosphere: Impact of an Effective Fashion Blogs on the Current Fashion Industry
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Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT´s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism.

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About the Author:

Kristina Sedeke is a graduate student of Media studies at Erasmus University Rotterdam with the background in public relations and blogging. Beside the study she accomplished several social media project, concerning not only the area of fashion.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Impact of an Effective Fashion Blogs on the Current Fashion Industry | Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. | Format: Paperback | Language/Sprache: english | 134 gr | 220x150x5 mm | 88 pp. Seller Inventory # K9783659308505

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Book Description LAP Lambert Academic Publishing Jan 2013, 2013. Taschenbuch. Condition: Neu. Neuware - Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. 88 pp. Englisch. Seller Inventory # 9783659308505

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Book Description LAP Lambert Academic Publishing Jan 2013, 2013. Taschenbuch. Condition: Neu. Neuware - Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. 88 pp. Englisch. Seller Inventory # 9783659308505

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Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 88 pages. Dimensions: 8.6in. x 5.8in. x 0.3in.Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICTs as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2. 0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783659308505

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