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Contemporary Fashion Blogosphere: Impact of an Effective Fashion Blogs on the Current Fashion Industry - Softcover
Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT“s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism.
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About the Author:
Kristina Sedeke is a graduate student of Media studies at Erasmus University Rotterdam with the background in public relations and blogging. Beside the study she accomplished several social media project, concerning not only the area of fashion.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659308501
- ISBN 13 9783659308505
- BindingPaperback
- Number of pages88
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Contemporary Fashion Blogosphere
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Contemporary Fashion Blogosphere: Impact of an Effective Fashion Blogs on the Current Fashion Industry
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Contemporary Fashion Blogosphere Impact of an Effective Fashion Blogs on the Current Fashion Industry
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. 88 pp. Englisch. Seller Inventory # 9783659308505
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Contemporary Fashion Blogosphere Impact of an Effective Fashion Blogs on the Current Fashion Industry
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ISBN 13: 9783659308505
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Contemporary Fashion Blogosphere : Impact of an Effective Fashion Blogs on the Current Fashion Industry
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism. Seller Inventory # 9783659308505
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Contemporary Fashion Blogosphere
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sedeke KristinaKristina Sedeke is a graduate student of Media studies at Erasmus University Rotterdam with the background in public relations and blogging. Beside the study she accomplished several social media project, concerning n. Seller Inventory # 5147430
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