Customer Loyalty In Retail Banking: The Effect Of Service Quality, Perceived Customer Value, Satisfaction And Customer Loyalty In Retail Banking

 
9783659337376: Customer Loyalty In Retail Banking: The Effect Of Service Quality, Perceived Customer Value, Satisfaction And Customer Loyalty In Retail Banking

The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship,service quality,value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioning.

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About the Author:

Dr Daniel Auka is a lecturer in Marketing and Small Business Management at Egerton University, Department of Business Administration.He holds a PhD in Business Management (OUT) , MBA(USA) and BCOM ( Nairobi). He has ten years of university teaching experience and more than 15 years of work experience in the corporate world.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | The Effect Of Service Quality, Perceived Customer Value, Satisfaction And Customer Loyalty In Retail Banking | The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship,service quality,value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioning. | Format: Paperback | Language/Sprache: english | 180 pp. Bookseller Inventory # K9783659337376

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Book Description LAP Lambert Academic Publishing Feb 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship,service quality,value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioning. 180 pp. Englisch. Bookseller Inventory # 9783659337376

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Book Description LAP Lambert Academic Publishing Feb 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship,service quality,value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioning. 180 pp. Englisch. Bookseller Inventory # 9783659337376

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Book Description LAP Lambert Academic Publishing Feb 2013, 2013. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed,more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship,service quality,value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioning. 180 pp. Englisch. Bookseller Inventory # 9783659337376

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Book Description LAP Lambert Academic Publishing, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products.Customers are more demanding, more financially educated or informed, more cost and price conscious than hitherto.Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector.All these changes have led to increased attention to customer relationship, service quality, value and satisfaction to create customer loyalty.Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage.Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks.This will improve their competitive positioni. Bookseller Inventory # KNV9783659337376

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Book Description LAP Lambert Academic Publishing. Paperback. Book Condition: New. Paperback. 180 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.The banking sector globally has experienced drastic changes that have resulted in deregulation and liberalization, increased demand for non-traditional services including the automation of a large number of services and a move towards emphasis on the customer rather than the product and the introduction of non-traditional players who now offer financial service products. Customers are more demanding, more financially educated or informed, more cost and price conscious than hitherto. Many of these trends have resulted in cut-throat competition, mergers, acquisitions and reorganizations in the banking sector. All these changes have led to increased attention to customer relationship, service quality, value and satisfaction to create customer loyalty. Retail banks have to develop and sustain customer loyalty in order to create and maintain a competitive advantage. Given that achieving customer loyalty in a competitive environment is difficult and that it remains ambiguous about its determinants, this book attempts to show the extent to which service quality, perceived value and satisfaction contribute to customer loyalty in retail banks. This will improve their competitive positioning. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783659337376

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