Marketing: Basic of marketing

 
9783659355905: Marketing: Basic of marketing

Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.

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About the Author:

Margarita Išoraitė associated professor of Vilniaus kolegija/The university of applied sciences. She is a author of four books and 60 scientific article. Her research field is marketing, strategic marketing, advertising, branding, human resource management, strategic planning and management.

"About this title" may belong to another edition of this title.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Basic of marketing | Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning. | Format: Paperback | Language/Sprache: english | 292 pp. Bookseller Inventory # K9783659355905

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Book Description LAP Lambert Academic Publishing, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning. Bookseller Inventory # AAV9783659355905

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