Business across Borders: A Study of Foreign Market Entry Strategies to Bangladesh

 
9783659359569: Business across Borders: A Study of Foreign Market Entry Strategies to Bangladesh

Since the large-scale liberalization of trade launched in 1990s, radical transformations have been taking place in the social and economic systems of Bangladesh and resulted in an increasingly liberalized government regulation toward business operations, which to a certain extent set foreign firms free to pursue their preferred entry mode strategies. Bangladesh has the benefit of location economies being situated in the middle of the world’s three highest growth areas - China, India, and Southeast Asia. In 2006, Bangladesh has been included in N11 countries as the successors of BRICs economies by Goldman Sachs. JP Morgan has also included Bangladesh in the ‘Frontier Five’ economies. Considering the market attractiveness, companies are, therefore, approaching to enter the Bangladeshi market proactively. Although a firm may enter into the foreign market by using different modes, it is difficult to find out the appropriate mode of entry that conforms to both firm’s resources and country specific challenges. This book attempts to find out the most efficient international market entry strategy for the firms contemplating its market expansion into Bangladesh.

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About the Author:

Md. Iqbal Bhuyan is a young researcher in the field of international business and marketing. He holds a Master Degree in International Business Administration and Foreign Trade from Worms University Applied Sciences, Germany and a Bachelor of Business Administration Degree in Marketing from Daffodil International University, Bangladesh.

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Book Description LAP Lambert Academic Publishing, United States, 2013. Paperback. Book Condition: New. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Since the large-scale liberalization of trade launched in 1990s, radical transformations have been taking place in the social and economic systems of Bangladesh and resulted in an increasingly liberalized government regulation toward business operations, which to a certain extent set foreign firms free to pursue their preferred entry mode strategies. Bangladesh has the benefit of location economies being situated in the middle of the world s three highest growth areas - China, India, and Southeast Asia. In 2006, Bangladesh has been included in N11 countries as the successors of BRICs economies by Goldman Sachs. JP Morgan has also included Bangladesh in the Frontier Five economies. Considering the market attractiveness, companies are, therefore, approaching to enter the Bangladeshi market proactively. Although a firm may enter into the foreign market by using different modes, it is difficult to find out the appropriate mode of entry that conforms to both firm s resources and country specific challenges. This book attempts to find out the most efficient international market entry strategy for the firms contemplating its market expansion into Bangladesh. Bookseller Inventory # AAV9783659359569

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Book Description LAP LAMBERT Academic Publishing. Paperback. Book Condition: New. Paperback. 100 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Since the large-scale liberalization of trade launched in 1990s, radical transformations have been taking place in the social and economic systems of Bangladesh and resulted in an increasingly liberalized government regulation toward business operations, which to a certain extent set foreign firms free to pursue their preferred entry mode strategies. Bangladesh has the benefit of location economies being situated in the middle of the worlds three highest growth areas - China, India, and Southeast Asia. In 2006, Bangladesh has been included in N11 countries as the successors of BRICs economies by Goldman Sachs. JP Morgan has also included Bangladesh in the Frontier Five economies. Considering the market attractiveness, companies are, therefore, approaching to enter the Bangladeshi market proactively. Although a firm may enter into the foreign market by using different modes, it is difficult to find out the appropriate mode of entry that conforms to both firms resources and country specific challenges. This book attempts to find out the most efficient international market entry strategy for the firms contemplating its market expansion into Bangladesh. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783659359569

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