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A Comparative Case Study Investigating the Adoption of CRM: The Case of Tesco and Sainsbury’s - Softcover
This study concentrates on Tesco and Sainsbury’s - two major retailers in the United Kingdom as cases. The contents are rigorously developed under the title ‘A Comparative Case Study Investigating the Adoption of CRM – The Case of Tesco and Sainsbury’s’. From cross comparison viewpoint, the set objectives are: first, to explore the key influential aspects of Customer Relationship Management (CRM); second, to identify the current trends of CRM adoption; third, to identify the CRM practices employed by Tesco and Sainsbury’s; and finally, to critically evaluate and compare the impact of the CRM policies adopted by the two retailers as cases, regarding the consumer making process. This empirical study used the mixed method that combined both qualitative and quantitative research approach. The results are unique and have indicated the importance of adopting effective CRM policies to ensure business growth and profitability.
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About the Author:
Masud Parves received his MBA from the Cardiff Metropolitan University, UK. He is an independent retail market analyst and currently involved in retail business development role.Azizul Hassan is an independent tourism consultant and a member of the Tourism Consultants Network of the Tourism Society, UK.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2013
- ISBN 10 3659416444
- ISBN 13 9783659416446
- BindingPaperback
- Number of pages68
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A Comparative Case Study Investigating the Adoption of CRM: The Case of Tesco and Sainsbury?s
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study concentrates on Tesco and Sainsbury's - two major retailers in the United Kingdom as cases. The contents are rigorously developed under the title 'A Comparative Case Study Investigating the Adoption of CRM - The Case of Tesco and Sainsbury's'. From cross comparison viewpoint, the set objectives are: first, to explore the key influential aspects of Customer Relationship Management (CRM); second, to identify the current trends of CRM adoption; third, to identify the CRM practices employed by Tesco and Sainsbury's; and finally, to critically evaluate and compare the impact of the CRM policies adopted by the two retailers as cases, regarding the consumer making process. This empirical study used the mixed method that combined both qualitative and quantitative research approach. The results are unique and have indicated the importance of adopting effective CRM policies to ensure business growth and profitability. 68 pp. Englisch. Seller Inventory # 9783659416446
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A Comparative Case Study Investigating the Adoption of CRM The Case of Tesco and Sainsburys
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ISBN 13: 9783659416446
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A Comparative Case Study Investigating the Adoption of CRM : The Case of Tesco and Sainsbury¿s
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study concentrates on Tesco and Sainsbury's - two major retailers in the United Kingdom as cases. The contents are rigorously developed under the title 'A Comparative Case Study Investigating the Adoption of CRM - The Case of Tesco and Sainsbury's'. From cross comparison viewpoint, the set objectives are: first, to explore the key influential aspects of Customer Relationship Management (CRM); second, to identify the current trends of CRM adoption; third, to identify the CRM practices employed by Tesco and Sainsbury's; and finally, to critically evaluate and compare the impact of the CRM policies adopted by the two retailers as cases, regarding the consumer making process. This empirical study used the mixed method that combined both qualitative and quantitative research approach. The results are unique and have indicated the importance of adopting effective CRM policies to ensure business growth and profitability. Seller Inventory # 9783659416446
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A Comparative Case Study Investigating the Adoption of CRM
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Parves MasudMasud Parves received his MBA from the Cardiff Metropolitan University, UK. He is an independent retail market analyst and currently involved in retail business development role.Azizul Hassan is an independent tourism con. Seller Inventory # 5154886
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