Personality Influences Consumer Behaviour

 
9783659452376: Personality Influences Consumer Behaviour

The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at ‘usage’ behaviour rather than ‘buying’ behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users.

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About the Author:

Dr Kamran Siddiqui holds MBA from IBA, MA (Marketing)from Bradford, and PhD from Manchester Business School. He has more than 50 publications to his credit including journal articles, case studies, conference papers, books, chapters and others. Currently he is the Professor of Marketing at DHA Suffa University, Karachi.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. | Format: Paperback | Language/Sprache: english | 200 pp. Bookseller Inventory # K9783659452376

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Book Description LAP Lambert Academic Publishing Nov 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. 200 pp. Englisch. Bookseller Inventory # 9783659452376

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Book Description LAP Lambert Academic Publishing Nov 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. 200 pp. Englisch. Bookseller Inventory # 9783659452376

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Book Description LAP Lambert Academic Publishing Nov 2013, 2013. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) & (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. 200 pp. Englisch. Bookseller Inventory # 9783659452376

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Book Description LAP Lambert Academic Publishing, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies [(N=987 for Mobile Phone Services) (N=288 for Credit Card Services)], consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. Bookseller Inventory # KNV9783659452376

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Book Description LAP LAMBERT Academic Publishing. Paperback. Book Condition: New. Paperback. 200 pages. Dimensions: 8.7in. x 5.9in. x 0.5in.The study has various distinctive features. Previously there has been no meaningful research on the relationship between personality traits and consumer behaviour variables. Most previous studies were directed towards establishing a relationship between individual personality traits and buying behaviour or to predict sales of expensive items such as automobiles, in which personality was not the only influencing factor. Moreover, almost all of the earlier work on personality traits and consumer decision-making, was targeted at the study of products not services. In contrast, the current study was aimed at usage behaviour rather than buying behaviour; and building the conceptual framework on services rather than products. Using two studies (N987 for Mobile Phone Services) and (N288 for Credit Card Services), consistent support was found for the effects of personality traits on customer loyalty, satisfaction and switching patterns among mobile phone and credit card users. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783659452376

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