Consumer Behaviour and Marketing Planning

 
9783659687181: Consumer Behaviour and Marketing Planning

A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing.

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About the Author:

Mr. Vineet Pandey has done his post graduate in Management from Mahatma Gandhi Kasividyapith, Varanasi; qualified UGC-NET in Management and submitted Ph.D. at Banaras Hindu University, India. He has more than 9 years of experience in academics and industry. His areas of interest are marketing and consumer studies.

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Book Description LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing. 280 pp. Englisch. Bookseller Inventory # 9783659687181

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Book Description LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Book Condition: Neu. Neuware - A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing. 280 pp. Englisch. Bookseller Inventory # 9783659687181

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Book Description LAP Lambert Academic Publishing, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing. Bookseller Inventory # AAV9783659687181

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Book Description LAP Lambert Academic Publishing Mai 2015, 2015. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were considered. 450 subscribers, 50 dealers and 50 marketing staff were questioned during the study. This book will certainly facilitate the researcher in conducting consumer research in different areas of marketing. 280 pp. Englisch. Bookseller Inventory # 9783659687181

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