Customer Relationship Marketing And Its Impact On Customer Satisfaction

 
9783659809828: Customer Relationship Marketing And Its Impact On Customer Satisfaction
View all copies of this ISBN edition:
 
 

In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers’ relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia.

"synopsis" may belong to another edition of this title.

About the Author:

Ujakpa Martin Mabeifam is a lecturer and head of academics at Ghana Technology University College and a PhD student at Universidad Empresarial De Costa Rica. He holds a Master’s degree, BSc degree, a Diploma and two other certificates. Samuel Koranteng Fianko is a lecturer at Marshall University College and a PhD candidate at SMC University. Isaac Kwesi Nooni is an engineer by profession.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 39.00
US$ 38.29

Convert currency

Shipping: US$ 5.06
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Ujakpa Martin
Published by LAP Lambert Academic Publishing (2016)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783659809828_lsuk

More information about this seller | Contact this seller

Buy New
US$ 38.29
Convert currency

Add to Basket

Shipping: US$ 5.06
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Ujakpa, Martin
Published by LAP Lambert Academic Publishing (2015)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2015. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783659809828

More information about this seller | Contact this seller

Buy New
US$ 42.57
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Ujakpa, Martin / Koranteng Fianko, Samuel
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers' relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia. | Format: Paperback | Language/Sprache: english | 60 pp. Seller Inventory # K9783659809828

More information about this seller | Contact this seller

Buy New
US$ 43.56
Convert currency

Add to Basket

Shipping: US$ 3.44
From Germany to U.S.A.
Destination, rates & speeds

4.

Ujakpa Martin
Published by LAP Lambert Academic Publishing (2015)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2015. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783659809828

More information about this seller | Contact this seller

Buy New
US$ 39.93
Convert currency

Add to Basket

Shipping: US$ 11.76
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Ujakpa Martin, Koranteng Fianko Samuel, Kwesi Nooni Isaac
Published by LAP Lambert Academic Publishing, United States (2016)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, United States, 2016. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.In this book, Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia. Seller Inventory # AAV9783659809828

More information about this seller | Contact this seller

Buy New
US$ 58.58
Convert currency

Add to Basket

Shipping: US$ 3.92
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Martin Ujakpa
Published by LAP Lambert Academic Publishing Jan 2016 (2016)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jan 2016, 2016. Taschenbuch. Condition: Neu. Neuware - In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers' relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia. 60 pp. Englisch. Seller Inventory # 9783659809828

More information about this seller | Contact this seller

Buy New
US$ 47.30
Convert currency

Add to Basket

Shipping: US$ 19.72
From Germany to U.S.A.
Destination, rates & speeds

7.

Martin Ujakpa
Published by LAP Lambert Academic Publishing Jan 2016 (2016)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jan 2016, 2016. Taschenbuch. Condition: Neu. Neuware - In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers' relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia. 60 pp. Englisch. Seller Inventory # 9783659809828

More information about this seller | Contact this seller

Buy New
US$ 47.30
Convert currency

Add to Basket

Shipping: US$ 19.72
From Germany to U.S.A.
Destination, rates & speeds

8.

Martin Ujakpa
Published by LAP Lambert Academic Publishing Jan 2016 (2016)
ISBN 10: 3659809829 ISBN 13: 9783659809828
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description LAP Lambert Academic Publishing Jan 2016, 2016. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - In this book , Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each variable was found to be effective in determining customers' relationship marketing. The most widely adopted CRM practice in commercial banks was conflict handling followed by Reliability, Communication, Service quality, Empathy, Trust, Customer relations, Commitment, Staff Competence. Responsiveness is the least adopted practice. In this book the impact of customer relationship marketing on customer satisfaction was also investigated. Analysis revealed that, the strength of the general effect of staff commitment on customer satisfaction justified by the chi square test was positive and of high association. The book is highly recommended to Commercial banks, policy makers, stakeholders and academia. 60 pp. Englisch. Seller Inventory # 9783659809828

More information about this seller | Contact this seller

Buy New
US$ 47.30
Convert currency

Add to Basket

Shipping: US$ 33.95
From Germany to U.S.A.
Destination, rates & speeds