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The concepts contained in this book constitute a practical approach to the application of marketing principles to the marketing of products. This book sheds light on how marketing factors such as product, price, promotion and place can be used to promote products such as alcohol to market segments that are difficult to reach and convince such as students. Applying the theory of reasoned action to understand the factors that lead to intention to acquire products, this book also goes further to include aspects such as culture, subjective social norms and the environment where purchase of products such as alcohol are done. It provides practical recommendations that can improve the marketing of products. The book is highly recommended for academic purposes and for traders to help them apply practical approaches to the marketing of various products and services. The concepts contained in the book can be used to market different products and services worldwide.
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About the Author:
Eliam Kamanga is a Social and Behaviour Change Communication Expert and currently works for the Malawi National AIDS Commission. He also works at the Malawi College of Accountancy as lecturer in Business Management and Entrepreneurship. He offers lectures in Marketing Management, Entrepreneurship, New Venture Creation and Operations Management.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2016
- ISBN 10 3659824739
- ISBN 13 9783659824739
- BindingPaperback
- Number of pages92
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The concepts contained in this book constitute a practical approach to the application of marketing principles to the marketing of products. This book sheds light on how marketing factors such as product, price, promotion and place can be used to promote products such as alcohol to market segments that are difficult to reach and convince such as students. Applying the theory of reasoned action to understand the factors that lead to intention to acquire products, this book also goes further to include aspects such as culture, subjective social norms and the environment where purchase of products such as alcohol are done. It provides practical recommendations that can improve the marketing of products. The book is highly recommended for academic purposes and for traders to help them apply practical approaches to the marketing of various products and services. The concepts contained in the book can be used to market different products and services worldwide. 92 pp. Englisch. Seller Inventory # 9783659824739
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Marketing Principles: How They Influence Purchase of Alcohol
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The concepts contained in this book constitute a practical approach to the application of marketing principles to the marketing of products. This book sheds light on how marketing factors such as product, price, promotion and place can be used to promote products such as alcohol to market segments that are difficult to reach and convince such as students. Applying the theory of reasoned action to understand the factors that lead to intention to acquire products, this book also goes further to include aspects such as culture, subjective social norms and the environment where purchase of products such as alcohol are done. It provides practical recommendations that can improve the marketing of products. The book is highly recommended for academic purposes and for traders to help them apply practical approaches to the marketing of various products and services. The concepts contained in the book can be used to market different products and services worldwide. Seller Inventory # 9783659824739
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kamanga EliamEliam Kamanga is a Social and Behaviour Change Communication Expert and currently works for the Malawi National AIDS Commission. He also works at the Malawi College of Accountancy as lecturer in Business Management and E. Seller Inventory # 158877008
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