Selling America: Political Marketing and US Public Diplomacy in the Arab World

 
9783659892967: Selling America: Political Marketing and US Public Diplomacy in the Arab World

Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities.

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About the Author:

A marketing professor ,who is an advocate of interdisciplinary. This explains the focus on integrating marketing strategies to politics. Her first two degrees are in hardcore marketing. Her PhD is in politics from York-UK, with an emphasis on political marketing.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Political Marketing and US Public Diplomacy in the Arab World | Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities. | Format: Paperback | Language/Sprache: english | 440 pp. Bookseller Inventory # K9783659892967

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Book Description LAP Lambert Academic Publishing Jul 2016, 2016. Taschenbuch. Book Condition: Neu. Neuware - Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities. 440 pp. Englisch. Bookseller Inventory # 9783659892967

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Book Description LAP Lambert Academic Publishing Jul 2016, 2016. Taschenbuch. Book Condition: Neu. Neuware - Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities. 440 pp. Englisch. Bookseller Inventory # 9783659892967

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Book Description LAP Lambert Academic Publishing Jul 2016, 2016. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities. 440 pp. Englisch. Bookseller Inventory # 9783659892967

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Book Description LAP Lambert Academic Publishing, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities. Bookseller Inventory # KNV9783659892967

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