Life Events That Change People's Consumption. an Update of Holmes & Rahe's Readjustment Rating Social Scale (1967) and Its Marketing Opportunities

0 avg rating
( 0 ratings by Goodreads )
 
9783668259881: Life Events That Change People's Consumption. an Update of Holmes & Rahe's Readjustment Rating Social Scale (1967) and Its Marketing Opportunities

Scientific Study from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred? The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. We are now in 2016, is it really possible to imagine only one second that people from today exactly react the same as in 1967? This paper shows the change in the ranking, the evolution of grades in 46 years and the place of new life events that now happen in 2013 and where not present in 1967. The methodology basically follows the original one but improves the precision and diversifies the questions to provide a more precise analysis. As the original scale was established for medicinal purposes, this one tends to link the results with some marketing theories applicable to people for whom life events show some relevant change in their life through some short interviews, made with randomly selected respondents. Dear companies, use those findings to adapt and improve your targeting and strategies.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Benjamin Die
Published by Grin Publishing (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Grin Publishing, 2016. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.60
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Benjamin Die
Published by Grin Publishing (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Grin Publishing, 2016. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.71
Convert Currency

Add to Basket

Shipping: US$ 11.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Benjamin Die
Published by Grin Publishing 2016-08-10 (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Grin Publishing 2016-08-10, 2016. paperback. Book Condition: New. Bookseller Inventory # 9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.51
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Benjamin Dié
Published by GRIN Publishing (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Softcover First Edition Quantity Available: 1
Seller:
Rating
[?]

Book Description GRIN Publishing, 2016. Book Condition: New. Bookseller Inventory # L9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.37
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

5.

Dià , Benjamin
Published by GRIN Publishing (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description GRIN Publishing, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783668259881_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.36
Convert Currency

Add to Basket

Shipping: US$ 5.17
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Dié, Benjamin
Published by GRIN Verlag (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description GRIN Verlag, 2016. Paperback. Book Condition: Brand New. 72 pages. 8.27x5.83x0.17 inches. In Stock. Bookseller Inventory # __3668259887

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.75
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Benjamin Dié
Published by GRIN Verlag Aug 2016 (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Verlag Aug 2016, 2016. Taschenbuch. Book Condition: Neu. Neuware - Scientific Study from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. 72 pp. Englisch. Bookseller Inventory # 9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.37
Convert Currency

Add to Basket

Shipping: US$ 20.11
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Benjamin Dié
Published by GRIN Verlag Aug 2016 (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description GRIN Verlag Aug 2016, 2016. Taschenbuch. Book Condition: Neu. Neuware - Scientific Study from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. 72 pp. Englisch. Bookseller Inventory # 9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.37
Convert Currency

Add to Basket

Shipping: US$ 20.11
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Benjamin Dié
Published by GRIN Verlag, United States (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Paperback Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description GRIN Verlag, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Scientific Study from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred? The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. We are now in 2016, is it really possible to imagine only one second that people from today exactly react the same as in 1967? This paper shows the change in the ranking, the evolution of grades in 46 years and the place of new life events that now happen in 2013 and where not present in 1967. The methodology basically follows the original one but improves the precision and diversifies the questions to provide a more precise analysis. As the original scale was established for medicinal purposes, this one tends to link the results with some marketing theories applicable to people for whom life events show some relevant change in their life through some short interviews, made with randomly selected respondents. Dear companies, use those findings to adapt and improve your targeting and strategies. Bookseller Inventory # LIB9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.54
Convert Currency

Add to Basket

Shipping: US$ 4.00
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Benjamin Dié
Published by GRIN Publishing Aug 2016 (2016)
ISBN 10: 3668259887 ISBN 13: 9783668259881
New Taschenbuch Quantity Available: 1
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description GRIN Publishing Aug 2016, 2016. Taschenbuch. Book Condition: Neu. Neuware - Scientific Study from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14/20, Solvay Brussels School of Economics and Management (ULB), course: Master in Management Sciences, language: English, abstract: Different statements, different reactions. What level of readjustment and personal behaviour do you think those life events bring to you just after they occurred The answer already exists in an analysis made in 1967 by Thomas H. Holmes and Richard H. Rahe. 72 pp. Englisch. Bookseller Inventory # 9783668259881

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.37
Convert Currency

Add to Basket

Shipping: US$ 34.64
From Germany to U.S.A.
Destination, Rates & Speeds