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Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken - Softcover

 
9783668726321: Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken

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Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken. The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges.

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Leonard Kahungu
Published by GRIN Verlag Aug 2018, 2018
ISBN 10: 3668726329 ISBN 13: 9783668726321
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, , course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken.The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges. 20 pp. Englisch. Seller Inventory # 9783668726321

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Leonard Kahungu
ISBN 10: 3668726329 ISBN 13: 9783668726321
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Taschenbuch. Condition: Neu. Neuware -Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, , course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken.The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges.Books on Demand GmbH, Überseering 33, 22297 Hamburg 20 pp. Englisch. Seller Inventory # 9783668726321

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Leonard Kahungu
Published by GRIN Verlag, 2018
ISBN 10: 3668726329 ISBN 13: 9783668726321
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Seller: AHA-BUCH GmbH, Einbeck, Germany

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 80.00, , course: LRPM, language: English, abstract: Heineken is one of the leading brewing industries in the European and global markets. However, Heineken and other companies in the beer industries are increasingly facing internal and external threats. Thus, the primary aim of this report is to conduct a critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken.The major opportunities and threats facing Heineken will also be established in attempts to establish its ability to survive the contemporary and future market forces while at the same time maintain its competitiveness as illustrated in the past years. Lastly, the report will establish generic objectives that can enhance the profitability of Heineken activities and at the same time increase its ability to navigate through the prevailing environmental challenges. Seller Inventory # 9783668726321

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