Swissness (English and German Edition)

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9783721207163: Swissness (English and German Edition)
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Many traditional products have established reputations for quality and utility far beyond the national borders. Swissness presents 43 design accomplishments of Swiss origin, including the Swiss Army knife, the Landi chair, Le Corbusier's chaise longue, the Davos sled or new products like the Freitag bag, the KABA key, RaKo-Boxes, Omega watches or the legendary vegetable peeler Rex. All adhere to the maxims of Swiss design: less is more, functional, high quality, plain and compatible. In addition there are portraits of seven individuals who have had a significant impact on the highly unique history of Swiss design - people who paved the way for the success of ''Swiss made'' products all over the world

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About the Author:

Klaus Leuschel studied design and art history at the Hamburg Academy of Visual Arts, at Hamburg University and at the Architectural Association, School of Architecture, in London. Between 1982 and 1991 he worked at driade, Olivetti, pallucco, XO and has been a freelancer since 1991, primarily as a writer. Collaboration in various films by Philippe Starck and Zaha Hadid; various book projects on the Grand Hyatt - Berlin. He also works on a regular basis for a number of newspapers and magazines including the Zurich SonntagsZeitung. He lives and works in Zurich and Bern.

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Book Description 2010. Hardcover. Condition: New. Hardcover. Many traditional products have established reputations for quality and utility far beyond the national borders. Swissness presents 43 design accomplishments of Swiss origin, i.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 248 pages. 0.680. Seller Inventory # 9783721207163

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Book Description Niggli Verlag, Switzerland, 2011. Hardback. Condition: New. Bilingual. Language: German,English . Brand New Book. Schweizer Design ist hip! Viele traditionelle Produkte konnten sich in ihrer Qualität und Funktionalität weit über die Landesgrenzen hinaus etablieren: Das Schweizer Taschenmesser, mit seinen zahlreichen Einsatzmöglichkeiten Teil der Grundausstattung von NASA-Astronauten und zudem Markenzeichen MacGyvers, die nahtlose SIGG-Wanderflasche, die Schrift Helvetica; ja, die Schweizer Flagge selbst wurden zum Inbegriff guten Designs. In der vorliegenden Publikation wird die Schweiz in ihrer Funktion als verspätete Designnation präsentiert, die in der Zeit der Isolation des Zweiten Weltkrieges anfing, eine stark zweckorientierte Defi nition von Design zu prägen. Altmeister wie Le Corbusier, Max Bill und Hannes Wettstein bereiteten den Weg für die heutige Popularität des Swiss Made in aller Welt. Schliesslich hat die Beschleunigung des globalisierten Wettbewerbs in der jüngsten Vergangenheit massgeblich Anteil daran, dass konsensorientiert gestaltete Produkte helvetischer Fertigung ganz allmählich mehrheitsfähig wurden. Neue Produkte kamen hinzu: Von der Freitag-Tasche über den KABA-Schlüssel bis zur RaKo-Box, von Omega (Speedmaster) über den legendären Sparschäler (Rex) bis zur Stewi Wäschespinne oder der Zyliss-Salatschleuder - nur die allerwenigsten dieser Produkte dürften unbekannt sein. Auch sie bleiben den Maximen des Schweizer Designs treu: reduziert, funktional, hochwertig, schlicht und kompatibel. Die Mehrzahl der Schweizer Produkte schafft es, dem Klischee der wenig innovativen Schweiz zu spotten. Facettenreich werden aus dem Unsichtbaren höchst unterschiedliche Gegenstände ans Licht gezaubert: Alles swissmade und modern verpackt - ganz wie die Toblerone!. Seller Inventory # ANB9783721207163

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