Items related to Marketing and Communication for Architects: a Handbook
Synopsis
Berufsbild und Stellung des Architekten sind im Wandel: Die Konkurrenz nimmt zu, Märkte werden enger. Immaterielle Leistungsprofile lassen sich durch Gebäude schwer bis gar nicht vermitteln. Es ist deshalb für den Architekten existentiell, neue Wege zu gehen: Öffentlichkeitsarbeit, Dienstleistungsmarketing, Branding - mit der überzeugenden Darstellung und Vermittlung von Architektenleistung gilt es, Arbeitsfelder und Marktpositionen neu zu bestimmen. Dieses Handbuch führt ein ins architekturgerechte Marketing und Kommunikationsdesign: den kreativen Verkauf von Architekturdienstleistungen. Die Darstellung exemplarischer Strategien illustriert das weite Spektrum der Möglichkeiten und zeigt zugleich Ansätze für die eigene Umsetzung. Nach Tätigkeiten in Architekturbüros in Köln und Dresden arbeitet Edgar Haupt seit 1992 für verschiedene Print- und Onlinemedien (u.a. DBZ, FAZ, BauNetz). Im Anschluss an das Studium Visuelle Kommunikation hat sich Manuel Kubitza 1995 als Designer in Köln selbständig gemacht.
"synopsis" may belong to another edition of this title.
Language Notes
Text: English (translation)
Original Language: German
"About this title" may belong to another edition of this title.
Search results for Marketing and Communication for Architects: a Handbook
Stock Image
Marketing and Communication for Architects: a Handbook
Published by
Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
Perfect Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Perfect Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 3764365714-11-1
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: a Handbook
Seller: Academybookshop, Long Island City, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # B-BIRK-24933
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Published by
Birkhauser July 2002, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Seller Inventory # 304071
Quantity: 1 available
Seller Image
Marketing and Communication for Architects
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Seller Inventory # LU-9783764365714
Quantity: 7 available
Stock Image
Marketing And Communication For Architects
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-167715
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: a Handbook
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. pp. 125 1st Edition. Seller Inventory # 26304734
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: a Handbook
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. pp. 125. Seller Inventory # 7543169
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: a Handbook
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: Used. pp. 125. Seller Inventory # 18304724
Quantity: 1 available
Stock Image
Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. 2002. Illustrated. Perfect Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9783764365714
Quantity: 15 available
Stock Image
Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2002. Illustrated. Perfect Paperback. . . . . . Seller Inventory # V9783764365714
Quantity: 15 available