Synopsis
Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company’s Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple’s products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand’s cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple’s, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design’s overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous “Ten Rules for Good Design” promulgated by the company’s chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them.
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Review
Apple Design delves into about 200 such products, most of which have been overseen by Jonathan Ive, the company’s vice president of industrial design (not to mention the late great Steve Jobs himself). Think of it as an excellent gift/companion piece for those who have already devoured Walter Isaacson’s best-selling biography. (Rachel Wolff Departures)
This book will satisfy anyone interested in how best to marry beautiful design with practical function - whether you think of yourself as a Mac or a PC. (Jennifer Schiavone Metrosource)
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