Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
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Steven Heller is art director of the New York Times Book Review and co-chair of the MFA/Design program at the School of Visual Arts. The author and editor of over 80 books on graphic design and popular culture, including The Graphic Design Reader, Paul Rand, From Merz to Emigre and Beyond: Avant Garde Magazine Design of the 20th Century, and Citizen Design: Perspectives on Design Responsibility.
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Book Description Taschen, 2004. Turtleback. Book Condition: New. Never used!. Bookseller Inventory # P11382281265X
Book Description Taschen, 2004. Turtleback. Book Condition: New. Brand New!. Bookseller Inventory # VIB382281265X
Book Description Taschen, 2004. Turtleback. Book Condition: New. Bookseller Inventory # DADAX382281265X
Book Description Taschen. TURTLEBACK. Book Condition: New. 382281265X New Condition. Bookseller Inventory # NEW7.0935477