International Consumer Behaviour in E-Commerce: Online Auction Web Site Acceptance in New Zealand and Germany

 
9783828821897: International Consumer Behaviour in E-Commerce: Online Auction Web Site Acceptance in New Zealand and Germany

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Stefan Bodenburg
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Stefan Bodenburg
Published by Kubitza, Heinz-Werner, Dr., Tectum Verlag 2010-02-09, Marburg (2010)
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Book Description Kubitza, Heinz-Werner, Dr., Tectum Verlag 2010-02-09, Marburg, 2010. paperback. Book Condition: New. Bookseller Inventory # 9783828821897

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Stefan Bodenburg
Published by Tectum Verlag (2010)
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Bodenburg, Stefan
Published by Kubitza, Heinz-Werner, Dr., Tectum Verlag (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Kubitza, Heinz-Werner, Dr., Tectum Verlag, 2010. Paperback. Book Condition: Brand New. 268 pages. 8.27x5.83x0.94 inches. In Stock. Bookseller Inventory # __3828821898

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Stefan Bodenburg
Published by Tectum Verlag Jan 2010 (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Tectum Verlag Jan 2010, 2010. Buch. Book Condition: Neu. Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch. Bookseller Inventory # 9783828821897

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Stefan Bodenburg
Published by Tectum Verlag Jan 2010 (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Tectum Verlag Jan 2010, 2010. Buch. Book Condition: Neu. Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch. Bookseller Inventory # 9783828821897

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Stefan Bodenburg
Published by Tectum Verlag Jan 2010 (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Tectum Verlag Jan 2010, 2010. Buch. Book Condition: Neu. Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 268 pp. Englisch. Bookseller Inventory # 9783828821897

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Stefan Bodenburg
Published by Kubitza, Heinz-Werner, Dr., Tectum Verlag, Germany (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Kubitza, Heinz-Werner, Dr., Tectum Verlag, Germany, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Bookseller Inventory # LIB9783828821897

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Stefan Bodenburg
Published by Tectum Verlag Jan 2010 (2010)
ISBN 10: 3828821898 ISBN 13: 9783828821897
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Book Description Tectum Verlag Jan 2010, 2010. Taschenbuch. Book Condition: Neu. Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. 250 pp. Englisch. Bookseller Inventory # 9783828821897

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