Design Thinking: Innovation Im Unternehmen (German Edition)

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9783832534349: Design Thinking: Innovation Im Unternehmen (German Edition)

English summary: This study introduces the method of design thinking as a strategic tool for companies. Design thinking suggests approaching a task from different angles thus triggering or supporting innovative processes. This works best when customers and employees from various fields cooperate to find a dynamic solution to a problem. As part of their consulting projects undertaken for numerous Brazilian companies the authors have dealt extensively with options for the practical application of design thinking. Based on their experience they suggest an approach which can be divided into four phases: immersion, analysis/synthesis, brainstorming and prototyping. Best-practice case studies illustrate these individual phases in more detail. German description: In diesem Buch wird die Methode des Design Thinking als ein strategisches Werkzeug fur Unternehmen vorgestellt. Design Thinking ermoglicht, eine Aufgabe aus verschiedenen Blickwinkeln zu betrachten und so den Innovationsprozess in Gang zu bringenoder zu unterstutzen. Das gelingt am Besten, wenn Kunden und Mitarbeiter verschiedener Fachrichtungen gemeinsam an der dynamischen Losung eines Problems arbeiten. Die Autoren haben sich im Rahmen ihrer beratenden Tatigkeit in zahlreichen brasilianischen Unternehmen ausfuhrlich mit demmoglichen Prozessablauf von Design Thinking befasst. Sie schlagen auf Grundlage ihrer Erfahrungen einen Ansatz vor, der sich in vierPhasen aufteilt: Immersion, Analyse/Synthese, Ideensammlung und Prototypisierung. Die Inhalte der einzelnen Phasen werden durch best-practice Beispiele illustriert.

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Adler, Isabel K; Lucena, Brenda; Russo, Beatriz; Vianna, Maur 'Icio; Vianna, Ysmar
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Isabel K Adler; Brenda Lucena; Beatriz Russo; Maur 'Icio Vianna; Ysmar Vianna
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