Strategic International Management

 
9783834914880: Strategic International Management

"Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

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From the Back Cover:

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.

In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions

The Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

 

About the Author:

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.

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