Technology Acceptance of Connected Services in the Automotive Industry (Applied Marketing Science / Angewandte Marketingforschung)

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9783834918703: Technology Acceptance of Connected Services in the Automotive Industry (Applied Marketing Science / Angewandte Marketingforschung)
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Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

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About the Author:

Dr. Clemens Hiraoka received his doctorate under the guidance of Prof. Dr. Florian von Wangenheim at the department of services and technology marketing at the Technische Universität München.

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Clemens Hiraoka
Published by Gabler Verlag (2009)
ISBN 10: 3834918709 ISBN 13: 9783834918703
New Softcover Quantity Available: 1
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Book Description Gabler Verlag, 2009. Condition: New. book. Seller Inventory # M3834918709

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