E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)

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9783835008014: E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)
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The volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

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This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’.

A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

About the Author:

Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.

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Book Description Deutscher Universitätsverlag Mai 2007, 2007. Taschenbuch. Condition: Neu. Neuware - The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering. 212 pp. Englisch. Seller Inventory # 9783835008014

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Book Description Deutscher Universitätsverlag Mai 2007, 2007. Taschenbuch. Condition: Neu. Neuware - The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering. 212 pp. Englisch. Seller Inventory # 9783835008014

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Book Description Deutscher Universitätsverlag Mai 2007, 2007. Taschenbuch. Condition: Neu. Neuware - The volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering. 212 pp. Englisch. Seller Inventory # 9783835008014

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Book Description Deutscher Universitatsverlag. Paperback. Condition: New. 203 pages. Dimensions: 8.1in. x 5.8in. x 0.6in.This volume presents the best papers of the special issue E-Services of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field E-Services. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783835008014

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Ed. By Heiner Evanschitzky And Gopalkrishnan R. Iyer; Evanschitzky, Heiner; Iyer, Gopalkrishnan R.
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